THE COMPARISONS BETWEEN THE CUSTOMERS’ EXPECTATION AND SATISFACTION LEVELS TO ENHANCE ACCOMMODATION RENTING SERVICE IN PAK KRET DISTRICT, NONTHABURI PROVINCE

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Preechaya Rattananantanart
Suphicha Booranavitayaporn

Abstract

The study’s objectives are to compare the customers’ expectation on the marketing mix and the users’ service satisfaction and to give a guideline to improve rental business strategies In Pak Kret District, Nonthaburi Province.  


This study is a quantitative research using purposive sampling. The respondents were selected from the online community of existing residents and new customers who wish to move from their existing accommodation to use the rental service in Pak Kret District, Nonthaburi Province. Data were analyzed by the comparison analysis of importance/ expectation and satisfaction with IPA tools.


The comparisons between the customers’ expectation and satisfaction levels show three factors that the rental service providers should improve urgently including the room, the location and environment, and the transportation. The issues that rental housing providers should improve next include the price, the marketing promotion and the transportation. The business owners can apply the results from this study to be a guideline for improving housing rental business strategies enhance the business operations, service and strategies which will increase the customer satisfaction beyond expectation.

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How to Cite
Rattananantanart, P. . ., & Booranavitayaporn, S. . (2021). THE COMPARISONS BETWEEN THE CUSTOMERS’ EXPECTATION AND SATISFACTION LEVELS TO ENHANCE ACCOMMODATION RENTING SERVICE IN PAK KRET DISTRICT, NONTHABURI PROVINCE. Dusit Thani College Journal, 15(1), 286–303. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/247447
Section
Research Article

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