THE COMPARISONS BETWEEN THE CUSTOMERS’ EXPECTATION AND SATISFACTION LEVELS TO ENHANCE ACCOMMODATION RENTING SERVICE IN PAK KRET DISTRICT, NONTHABURI PROVINCE
Article Sidebar
Main Article Content
Abstract
The study’s objectives are to compare the customers’ expectation on the marketing mix and the users’ service satisfaction and to give a guideline to improve rental business strategies In Pak Kret District, Nonthaburi Province.
This study is a quantitative research using purposive sampling. The respondents were selected from the online community of existing residents and new customers who wish to move from their existing accommodation to use the rental service in Pak Kret District, Nonthaburi Province. Data were analyzed by the comparison analysis of importance/ expectation and satisfaction with IPA tools.
The comparisons between the customers’ expectation and satisfaction levels show three factors that the rental service providers should improve urgently including the room, the location and environment, and the transportation. The issues that rental housing providers should improve next include the price, the marketing promotion and the transportation. The business owners can apply the results from this study to be a guideline for improving housing rental business strategies enhance the business operations, service and strategies which will increase the customer satisfaction beyond expectation.
Article Details
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
Chokbumrungilp Patcharee. (2011). The Decision Making Process in Renting a Dormitory of Students at Kasetsart University Kampaengsaen Campus. Silpakorn University
Goodal, Brian. (1974). The Economics of Urban Areas. Guildford: Biddles.
Hiransi, Eknatee (2014). Satisfaction of Thai Customers towards Marketing Mix of Ban Kong Chai Hotel, Rayong Province. Independent study Master of business administration, Chiangmai University.
Konpila, Supamas, and Chai-amonphaisal, Korravee. (2018). Marketing’s Mix for Decision to Use Service of Dormitory in Tambon Chang puek, Muang District, Chiangmai University. Journal of Graduate Research. 9(1), 201-215.
Kotler, Philip and Keller Kelvin Lane. (2016). Marketing Management (15th ed.). Pearson Prentice Hall.
Martilla, John .A., & James, John .C. (1977). Importance-performance Analysis. Journal of Marketing, 41(3), 77-79.
Matthias, Hollwich. (2017). Co-living is Perfect to House Ageing Populations. retrieved on
3 March 2020 from https://www.dezeen.com
National Statistical Office of Thailand (2019), Number of Population from Registration by Region, Province, District and Area: 2017-2019. Ministry of Information and Communication, Thailand.
Needham, Barrie. (1977). How Cities Work, Architectural Planning and Urban Studies, University of Aston in Birmingham.
Phonpanuwich, Chitsanukorn. (2011). People’s Expectation of Sub-District Managerial Role in Natural Resource Management: A Case Study of Phrae Province. Mahidol University.
Phuttaraksa, Wiraphat. (2018). Tenants’Behavior Affecting the Importance Level of Marketing Strategies of Rental Properties in Amphoe Pluakdaeng, Changwat Rayong. Journal of Graduate school. 13(1), 55-65.
Pragobmoon, Laddawan. (2013). Factors Influencing Student Decision Making to Choose Student Accommodation in Pathumthani Province. Independent study Master of business administration, Rajamangala University of Technology Thanyaburi
Sereerat, Siriwan. and team (2009). The New Marketing Era. Bangkok: Dharmasarn Printing Company Limited.
Srikitkasemwat, V. (2014). Factors Influencing the Selection of Dormitory near Christian University, Nakhon Pathom Campus. Independent study Master of business administration, Bangkok University.
The Office of Strategy Management. (2014), Upper Central Provincial Cluster 1: 2014. retrieved on 3 March 2020 from http://www.osmnorthcentral1.go.th