INFLUENCE OF HUMAN CAPITAL DEVELOPMENT ON HOTEL BUSINESSES’ COMPETITIVE ADVANTAGE AND OPERATIONAL SUCCESS IN THE UPPER NORTHERN REGION’S SECONDARY CITIES

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Pattratida Wattanapunkitt

Abstract

The research aimed to investigate the influence of human capital development on hotel businesses’ competitive advantage and operational success. The sample was 269 hotel businesses in the upper northern region’s secondary cities. The tool used for collecting data was a questionnaire. The results found that human capital development had a positive, direct influence on their competitive advantage and operational success and a positive, indirect influence on their operational success through competitive advantage. In contrast, the competitive advantage had a positive, direct influence on their operational success. The results confirm that human capital development was a critical affected factor in the hotel business’s competitive advantage and operational success.

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How to Cite
Wattanapunkitt, P. . . (2021). INFLUENCE OF HUMAN CAPITAL DEVELOPMENT ON HOTEL BUSINESSES’ COMPETITIVE ADVANTAGE AND OPERATIONAL SUCCESS IN THE UPPER NORTHERN REGION’S SECONDARY CITIES. Dusit Thani College Journal, 15(2), 1–15. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/249329
Section
Research Article

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