Main Article Content

Natnaree Smith


The objectives of this research were (1) to explore the readiness and carrying capacity of the nostalgic tourist attractions in Phak Hai District, Phra Nakhorn Si Ayutthaya Province, and (2) to analyze the nostalgia tourism situation in Phak Hai District, Phra Nakhorn Si Ayutthaya Province. Qualitative research was employed. Research instruments in this study were utilized

observation check list and semi-structured interview. There were 25 key informants whose tourism stakeholders, both public and private sectors, community leaders, and entrepreneurs in Phak Hai District, Phra Nakhorn Si Ayutthaya Province.

The finding of the research revealed that the overall of the nostalgic tourist attractions in Phak Hai District, Phra Nakhorn Si Ayutthaya Province including transportation, facilities, safety in tourist attractions, cleanliness, quality of goods and services, religious sites, beliefs, historical resources, learning resources, career sources, and tourism activities were ready to accommodate tourists. The tourism situation in 2019 was better than 2020, Phak Hai District was famous in Ayutthaya Aquatic Phansa Festival, Lad Chado canal, tourists began to travel more, and it was popular during weekends and holidays, the secondary city tourism has been more interesting. Sightseeing at Baan Khun Phithak Borihaan or Baan Kaew and dining at local restaurants then travel to other destinations were the most tourism activities. However, the nostalgic tourist attractions should be managed or developed to be ready to accommodate and serve both Thai and foreign tourists as nostalgia plays an important role in the tourism industry and to stimulate memories of the past, encourage tourists to aspire to cultural attractions, valuable traditions, and archaeological sites.

Article Details

How to Cite
Smith, N. (2021). NOSTALGIA TOURISM SITUATION IN PHAK HAI DISTRICT, PHRA NAKHORN SI AYUTTHAYA PROVINCE. Dusit Thani College Journal, 15(2), 342–360. Retrieved from
Research Article


Arvorn, C. (2014). Guideline for Tourism Potentiality Building in Wieng Huaw Subdistrict Administration Organization, Plan District, Chiang Rai Province from Cultural Tourism Route. Chiang Rai: Chiang Rai Rajabhat University.
Buhalis, D. and Amaranggana, A. (2014). Smart tourism destinations. In Z. Xiang & I. Tussyadiah (Eds.), Information and Communication Technologies in Tourism (pp. 553-564). Berlin: Springer.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management. 21(1), 97-116.
Colin, C. (2021). Nostalgic neighborhood belongings: Theorizing the interrelationship among nostalgias, belongings, and neighborhood changes. The Sociological Review.
Designated Areas for Sustainable Tourism Administration (Public Organization). (2010). Community - Based Tourism. Searched on 3 May 2021. Retrieved from
Kanjanaratana, N. and Pookaiyaudom, G. (2020). Component of tourism affecting the interest in nostalgic tourism of Thai tourists based in Bangkok. Journal of Sports Science and Health, 21(2), 283-294.
Klamsri, J. and Sirisuthikul, V. (2014). The satisfacation of nostalgia tourism among Thai tourist at Hua Hin. Srinakharinwirot Business Journal (SBJ), 5(2) July-December, 114-131.
Onsaard, P. and Rattanawijarn, P. (2003). Communication networks for eco-tourism resources development: A case study of “Noi River” Phakhai District Ayutthaya Province. Dhurakijibundit University.
Prakitnonthakan, C. (2013). Retro Market in trend of Nostalgia Tourism. TAT Review Magazine, 2 (April-June).
Hammoud, G. A., Haggag, M. F. and Boutros, C. M. (2016). Promoting Nostalgia Tourism to Egypt. Journal of Tourism and Hospitality Management. June, 4(1), 74-105. DOI: 10.15640/jthm.v4n1a6.
Na Thalang, C., Chairatana, P., Chairatana, K. and Pongsangiam, T. (2020). The study of tourist’s stratification and perception toward visiting Ayutthaya Historical Park, Phra Nakhon Si Ayutthaya Province. Journal of Graduate Studies Valaya Alongkorn Rajabhat University, 14 (3) (September – December), 41-51.
Sivesan, S. (2019). Challenges of Sustainable Tourism in Ancient Cities: A Case Study Based on Kandy, Sri Lanka. Journal of Business Studies, 6 (1), 57-74.
Somnuxpong, S. (2017). Trends and Tourism marketing 4.0 in Thailand. Veridian E-journal Science and Technology Silpakorn University, 10 (3) September-December, 2055- 2068.
Shaw, C. and Chase, M. (1989). The imagined past: History and nostalgia. Manchester: Manchester University.
Tourism Authority of Thailand. (2019). Summary of the 2019 Tourism Promotion Action Plan. Searched on 28 June 2020. Retrieved from tat/market-plan (In Thai).
The World Tourism Organization. (2012). UNWTO Annual Report 2011. Searched on
14 June 2019. Retrieved from
Utidthammasak, A. (2017). The Attitudes of Nostalgia Tourism among Thai Tourist at Plearnwan Huahin, M.A. (Hospitality and Tourism Industry Management), Graduate School, Bangkok University.
Watanasawad, K. (2013). Tourists’ Opinions and Behaviour toward Authenticity in Nostalgia Tourism: A Case Study of 100-Year-Old Samchuk Market Community Suphanburi Province, Damrong Journal, 12(1), 109-135.
Wheelen, T. L. and Hunger, D. J. (2011). Strategic Management and Business Policy: Toward Global Sustainability. (13th Edition). Pearson College Div.
Wiersma, W., and Jurs, S. G. (2008). Research method in education: An Introduction.
(9th Edition). Pearson.