NOSTALGIA TOURISM SITUATION IN PHAK HAI DISTRICT, PHRA NAKHORN SI AYUTTHAYA PROVINCE
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Abstract
The objectives of this research were (1) to explore the readiness and carrying capacity of the nostalgic tourist attractions in Phak Hai District, Phra Nakhorn Si Ayutthaya Province, and (2) to analyze the nostalgia tourism situation in Phak Hai District, Phra Nakhorn Si Ayutthaya Province. Qualitative research was employed. Research instruments in this study were utilized
observation check list and semi-structured interview. There were 25 key informants whose tourism stakeholders, both public and private sectors, community leaders, and entrepreneurs in Phak Hai District, Phra Nakhorn Si Ayutthaya Province.
The finding of the research revealed that the overall of the nostalgic tourist attractions in Phak Hai District, Phra Nakhorn Si Ayutthaya Province including transportation, facilities, safety in tourist attractions, cleanliness, quality of goods and services, religious sites, beliefs, historical resources, learning resources, career sources, and tourism activities were ready to accommodate tourists. The tourism situation in 2019 was better than 2020, Phak Hai District was famous in Ayutthaya Aquatic Phansa Festival, Lad Chado canal, tourists began to travel more, and it was popular during weekends and holidays, the secondary city tourism has been more interesting. Sightseeing at Baan Khun Phithak Borihaan or Baan Kaew and dining at local restaurants then travel to other destinations were the most tourism activities. However, the nostalgic tourist attractions should be managed or developed to be ready to accommodate and serve both Thai and foreign tourists as nostalgia plays an important role in the tourism industry and to stimulate memories of the past, encourage tourists to aspire to cultural attractions, valuable traditions, and archaeological sites.
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