THE ANTECEDENT OF REVISIT INTENTION OF DOMESTIC HONEYMOON TOURISTS TO PHUKET
Article Sidebar
Published:
Aug 3, 2021
Keywords:
Perceived Value, Travel Experience, Destination Attributes, Destination Image, Revisit Intention
Main Article Content
Abstract
As economic impacts of honeymoon tourism are substantial, this study employed stimulus-organism-response (SOR) theory to scholarly expand the knowledge of revisit intention of domestic honeymoon couples traveled to Phuket with the aim to examine the direct and indirect impacts of perceived value (PV), travel experience (TE), destination attributes (DA), and destination image (DI) on tourist satisfaction (TS), which consequently influence their revisit intention (RI). Based on an exploratory sequential mixed method design approach, the data collection was performed through 26 in-depth interviews and questionnaire survey (n = 468). The structural equation modeling technique was employed to examine the causal relationships among the latent variables and to test the hypotheses.
Destination image, travel experience, perceived value (money), and perceived value (quality) of the domestic honeymoon couples were found to significantly affect tourist satisfaction which further influenced revisit intention. Surprisingly, a factor of destination attributes had no effect on tourist satisfaction; however, destination attributes still had a significant positive effect on revisit intention. This study contributes to academic insight of the honeymoon tourism and augments literature in this topic as well as advises the practitioners in hospitality and tourism in Phuket to appropriately prioritize in practice.
Article Details
How to Cite
La, A., & Batra , A. (2021). THE ANTECEDENT OF REVISIT INTENTION OF DOMESTIC HONEYMOON TOURISTS TO PHUKET. Dusit Thani College Journal, 15(2), 361–380. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/249361
Section
Research Article
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
Allameh, S. M., Pool, J. K., Jaberi, A., Salehzadeh, R., & Asadi H. (2015). Factors influencing sport tourists’ revisit intentions: The role and effect of destination image, perceived quality, perceived value and satisfaction. Asia Pacific Journal of Marketing and Logistics, 27(2), 191-207.
Alexandris, K., Kouthouris, C., & Meligdis, A. (2006). Increasing customers’ loyalty in a skiing resort: The contribution of place attachment and service quality. International Journal of Contemporary Hospitality Management, 18(5), 414-425.
Badarneh, M. B., & Som, A. P. M. (2011). Factors influencing tourists’ revisit behavioral intentions and loyalty. International Journal of Business and Management, 7(4), 4-26.
Brown, T. A. (2006). Confirmatory factor analysis for applied research. New York, NY: Guilford.
Chen. C. F., & Chen, W. Y. (2005). A study on the relationship between image, perceived value, satisfaction and post-purchase behavioral intention of study tour for university students. Journal of Outdoor Recreation Study, 18(1), 23-46.
Color Whistle. (2020, October 21). 63 types of tourism in the world. Color Whistle. Retrieved August 15, 2020, from https://colorwhistle.com/types-of-tourism/#read-more-one
El-Said, O., & Aziz, H. (2019). Egypt's competitiveness: Empirical examination of the relationship between destination attributes, tourist satisfaction, and behavioral intentions among the hotel guests. Tourism and Hospitality Management, 21(1), 1-21.
Fakfare, P., & Lee, J. S. (2019). Developing and validating a scale for multidimensional attributes of honeymoon tourism. Journal of Hospitality & Tourism Research, 43(8), 1199-1224.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Garanti, Z., Ilkhanizadeh, S., & Kissi, P. S. (2019). The impact of branding on tourists’ satisfaction and loyalty in Iran. Experiencing Persian Heritage: Perspectives and Challenges Bridging. Tourism Theory and Practice, 10, 223-241.
Giampiccoli, A. (2017). The Italian tourism market and South Africa: An initial investigation on the potential Honeymoon market. African Journal of Hospitality Tourism and Leisure, 6(1), 1-11.
Gomaa, H. A. A. (2013). Egypt as a tourist destination for honeymooners: A market perspective analysis. Journal of Faculty of Tourism and Hotels, Fayoum University, 7(2), 90-105.
Güzel, B. (2017). Tourism attributes in the eyes of the local people. Kastamonu Üniversity Journal of faculty of Economics and Administrative Sciences, 18(1), 128-137.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate Data Analysis. 7th Edition, Upper Saddle River: Prentice Hall.
Herjanto, H., & Gaur, S. S. (2014). Romantic tourists’ cognitive dissonance and willingness to revisit Asian hotels. Asian Journal of Business Research, 4(2), 16-27.
Isański, J. (2013). Honeymoon as the rite of passage: Sociological analysis of changes in the phenomenon. Folia Touristica, 28(2), 109-129.
Jericó, C. A., & Wu, M. (2017). Characteristics of honeymoon tourism: Chinese tourist approach. Cuadernos de Turismo, 40, 637-640.
Kanwel, S., Lingqiang, Z., Asif, M., Hwang, J., Hussain, A., & Jameel, A. (2019). The influence of destination image on tourist loyalty and intention to visit: Testing a multiple mediation approach. Sustainability, 11(22), 1-19.
Kenny, D. A. (2012). Multiple latent variable models: Confirmatory factor analysis. Retrieved May 3, 2021, from http://davidakenny.net/cm/mfactor.htm
Kim, J. H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856-870.
Ksouri, R., Ayoun, S., Storai, C., & Abdellatif, T. (2015). The importance of the image of a
destination in the choice and intention of revisiting: The case of island of Djerba. SSRN Electronic Journal, 7(7), 1-21.
Lee, C. F., Huang, H. I., & Chen, W. C. (2010). The Determinants of honeymoon destination
choice - The case of Taiwan. Journal of Travel & Tourism Marketing, 27(7), 676-693.
Lee, J. S., Fakfare, P., & Han, H. (2020). Honeymoon tourism: Exploring must-be, hybrid and value-added quality attributes. Tourism Management, 76, 1-15.
Lee, S., Jeong, E., & Qu, K. (2019). Exploring theme park visitors’ experience on satisfaction and revisit intention: A utilization of experience economy model. Journal of Quality Assurance in Hospitality & Tourism, 21(4), 474-497.
Liu, Y., Wang, S., & Jie, X. (2019). Experiential honeymoon tourism study from perspective of embodied cognition. 2019 5th International Conference on Information Management, Cambridge, United Kingdom, 327-331.
Mahdzar, M., Shuib, A., Ramachandran, S., & Afandi, S. H. M. (2015). The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions. Tourism & Environment, Social and Management Sciences, 15, 32-39.
Moliner, M. A., Monferrer, D., Estrada, M., & Rodríguez, R. M. (2019). Environmental
sustainability and the hospitality customer experience: A study in tourist accommodation. Sustainability, 11(19), 1-15.
Payne, E. (2015, January 9). Forget the beach, we'd rather go to Borneo! Newlyweds splash out £3,000 on dream honeymoon, a third opt for an adventure trip and 14% take the kids. Mail Online. Retrieved August 15, 2020, from https://www.dailymail.co.uk/travel/travel_news/article-2902173/Forget-beach-honeymoon-d-Borneo-Newlyweds-splash-3-000-dream-trip-opt-adventure-holiday-14-kids.html#ixzz4MSAoqrO3
Prayogo, R. R., Darwati, M., & Ain, A. M. Q. (2016). The mediating role of perceived value on the relationship between service quality, destination image, and revisit intention: Evidence from Umbul Ponggok, Klaten Indonesia. Advances in Social Science, Education and Humanities Research, 81, 418-426.
Puspitasari, N. B., Pramono, S. N. W., & Rahmadhika, A. E. (2019). Factors that affect intention to revisit of tourists in Semarang. Proceeding of AIP Conference. American Institute of Physics.
Ranjbarian, B., & Pool, J. K. (2015). The impact of perceived quality and value on tourists’satisfaction and intention to revisit Nowshahr city of Iran. Journal of Quality Assurance in Hospitality & Tourism, 16(1), 103-117.
Rattanaumpol, K. (2004). Destination image as honeymoon destination a case of Phuket Thailand [Unpublished master’s thesis]. Assumption University.
Reisenwitz, T. H. (2013). A consumer profile of the US honeymooner and an examination of elements of the destination decision-making process. Anatolia, 24(2), 268-271.
Rosid, M., Pratikto, H. H., & Syihabudhin, S.E. (2020). Word of mouth (WOM), visitor
experience, and destination attributes on revisit intention through perceived value a case of Penangguagan mountain, East Java, Indonesia. International Journal of Business, Economics and Law, 21(5), 90-101.
Sardone, S. B. (2019, June 26). Wedding statistics and honeymoon facts & figures. Brides. Retrieved August 15, 2020, from https://www.brides.com/wedding-statistics-and-honeymoon-facts-1860546
Siribowonphitak, C. (2015). Honeymoon tourists and niche tourism development in Thailand. Humanity and Social Science Journal, Ubon Ratchthani University, 6(1), 41-60.
South Pacific Tourism Organization. (2015). Pacific Wedding and Honeymoon Study Report 2015. South Pacific Tourism Organization, 11. Retrieved August 15, 2020, from http://www.samoatourism.org/content/siteresources/PAGE/139/wedding.pdf
Srilal, H. A. I. (2017). Study the impact of destination attributes on international tourist
satisfaction in Uva province as a tourist destination [Unpublished doctoral dissertation]. Uva Wellassa University.
Thiumsak, T., & Ruangkanjanases, A. (2016). Factors influencing international visitors to revisit Bangkok, Thailand. Journal of Economics, Business and Management, 4(3), 220-230.
Ünal, C., Dursun, A., & Caber, M. (2017). A study of domestic honeymoon tourism in Turkey. European Journal of Tourism Hospitality and Recreation, 8(1), 65-74.
Wang, B., Yang, Z., Han, F., & Shi, H. (2017). Car tourism in Xinjiang: The mediation effect of perceived value and tourist satisfaction on the relationship between destination image and loyalty. Sustainability, 9(1), 1-16.
Winchester, M., Winchester, T., & Alvey, F. (Eds.). (2011). Seeking romance and a once in a life-time experience: Considering attributes that attract honeymooners to destinations. Proceedings from Marketing in the Age of Consumerism: Jekyll or Hyde?. ANZMAC.
Wong, I. A., & Li, X. (2015). Destination services and travel experience in the gaming Mecca: The moderating role of gambling as a travel purpose among Chinese tourists. Journal of Travel & Tourism Marketing, 32(1-2), 80-99.
Yin, B. (2007). Perception of honeymoon tourists in Thailand: Sociodemographies and attributes of a destination. (Unpublished master dissertation). Assumption University, Thailand.
Alexandris, K., Kouthouris, C., & Meligdis, A. (2006). Increasing customers’ loyalty in a skiing resort: The contribution of place attachment and service quality. International Journal of Contemporary Hospitality Management, 18(5), 414-425.
Badarneh, M. B., & Som, A. P. M. (2011). Factors influencing tourists’ revisit behavioral intentions and loyalty. International Journal of Business and Management, 7(4), 4-26.
Brown, T. A. (2006). Confirmatory factor analysis for applied research. New York, NY: Guilford.
Chen. C. F., & Chen, W. Y. (2005). A study on the relationship between image, perceived value, satisfaction and post-purchase behavioral intention of study tour for university students. Journal of Outdoor Recreation Study, 18(1), 23-46.
Color Whistle. (2020, October 21). 63 types of tourism in the world. Color Whistle. Retrieved August 15, 2020, from https://colorwhistle.com/types-of-tourism/#read-more-one
El-Said, O., & Aziz, H. (2019). Egypt's competitiveness: Empirical examination of the relationship between destination attributes, tourist satisfaction, and behavioral intentions among the hotel guests. Tourism and Hospitality Management, 21(1), 1-21.
Fakfare, P., & Lee, J. S. (2019). Developing and validating a scale for multidimensional attributes of honeymoon tourism. Journal of Hospitality & Tourism Research, 43(8), 1199-1224.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Garanti, Z., Ilkhanizadeh, S., & Kissi, P. S. (2019). The impact of branding on tourists’ satisfaction and loyalty in Iran. Experiencing Persian Heritage: Perspectives and Challenges Bridging. Tourism Theory and Practice, 10, 223-241.
Giampiccoli, A. (2017). The Italian tourism market and South Africa: An initial investigation on the potential Honeymoon market. African Journal of Hospitality Tourism and Leisure, 6(1), 1-11.
Gomaa, H. A. A. (2013). Egypt as a tourist destination for honeymooners: A market perspective analysis. Journal of Faculty of Tourism and Hotels, Fayoum University, 7(2), 90-105.
Güzel, B. (2017). Tourism attributes in the eyes of the local people. Kastamonu Üniversity Journal of faculty of Economics and Administrative Sciences, 18(1), 128-137.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate Data Analysis. 7th Edition, Upper Saddle River: Prentice Hall.
Herjanto, H., & Gaur, S. S. (2014). Romantic tourists’ cognitive dissonance and willingness to revisit Asian hotels. Asian Journal of Business Research, 4(2), 16-27.
Isański, J. (2013). Honeymoon as the rite of passage: Sociological analysis of changes in the phenomenon. Folia Touristica, 28(2), 109-129.
Jericó, C. A., & Wu, M. (2017). Characteristics of honeymoon tourism: Chinese tourist approach. Cuadernos de Turismo, 40, 637-640.
Kanwel, S., Lingqiang, Z., Asif, M., Hwang, J., Hussain, A., & Jameel, A. (2019). The influence of destination image on tourist loyalty and intention to visit: Testing a multiple mediation approach. Sustainability, 11(22), 1-19.
Kenny, D. A. (2012). Multiple latent variable models: Confirmatory factor analysis. Retrieved May 3, 2021, from http://davidakenny.net/cm/mfactor.htm
Kim, J. H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856-870.
Ksouri, R., Ayoun, S., Storai, C., & Abdellatif, T. (2015). The importance of the image of a
destination in the choice and intention of revisiting: The case of island of Djerba. SSRN Electronic Journal, 7(7), 1-21.
Lee, C. F., Huang, H. I., & Chen, W. C. (2010). The Determinants of honeymoon destination
choice - The case of Taiwan. Journal of Travel & Tourism Marketing, 27(7), 676-693.
Lee, J. S., Fakfare, P., & Han, H. (2020). Honeymoon tourism: Exploring must-be, hybrid and value-added quality attributes. Tourism Management, 76, 1-15.
Lee, S., Jeong, E., & Qu, K. (2019). Exploring theme park visitors’ experience on satisfaction and revisit intention: A utilization of experience economy model. Journal of Quality Assurance in Hospitality & Tourism, 21(4), 474-497.
Liu, Y., Wang, S., & Jie, X. (2019). Experiential honeymoon tourism study from perspective of embodied cognition. 2019 5th International Conference on Information Management, Cambridge, United Kingdom, 327-331.
Mahdzar, M., Shuib, A., Ramachandran, S., & Afandi, S. H. M. (2015). The role of destination attributes and memorable tourism experience in understanding tourist revisit intentions. Tourism & Environment, Social and Management Sciences, 15, 32-39.
Moliner, M. A., Monferrer, D., Estrada, M., & Rodríguez, R. M. (2019). Environmental
sustainability and the hospitality customer experience: A study in tourist accommodation. Sustainability, 11(19), 1-15.
Payne, E. (2015, January 9). Forget the beach, we'd rather go to Borneo! Newlyweds splash out £3,000 on dream honeymoon, a third opt for an adventure trip and 14% take the kids. Mail Online. Retrieved August 15, 2020, from https://www.dailymail.co.uk/travel/travel_news/article-2902173/Forget-beach-honeymoon-d-Borneo-Newlyweds-splash-3-000-dream-trip-opt-adventure-holiday-14-kids.html#ixzz4MSAoqrO3
Prayogo, R. R., Darwati, M., & Ain, A. M. Q. (2016). The mediating role of perceived value on the relationship between service quality, destination image, and revisit intention: Evidence from Umbul Ponggok, Klaten Indonesia. Advances in Social Science, Education and Humanities Research, 81, 418-426.
Puspitasari, N. B., Pramono, S. N. W., & Rahmadhika, A. E. (2019). Factors that affect intention to revisit of tourists in Semarang. Proceeding of AIP Conference. American Institute of Physics.
Ranjbarian, B., & Pool, J. K. (2015). The impact of perceived quality and value on tourists’satisfaction and intention to revisit Nowshahr city of Iran. Journal of Quality Assurance in Hospitality & Tourism, 16(1), 103-117.
Rattanaumpol, K. (2004). Destination image as honeymoon destination a case of Phuket Thailand [Unpublished master’s thesis]. Assumption University.
Reisenwitz, T. H. (2013). A consumer profile of the US honeymooner and an examination of elements of the destination decision-making process. Anatolia, 24(2), 268-271.
Rosid, M., Pratikto, H. H., & Syihabudhin, S.E. (2020). Word of mouth (WOM), visitor
experience, and destination attributes on revisit intention through perceived value a case of Penangguagan mountain, East Java, Indonesia. International Journal of Business, Economics and Law, 21(5), 90-101.
Sardone, S. B. (2019, June 26). Wedding statistics and honeymoon facts & figures. Brides. Retrieved August 15, 2020, from https://www.brides.com/wedding-statistics-and-honeymoon-facts-1860546
Siribowonphitak, C. (2015). Honeymoon tourists and niche tourism development in Thailand. Humanity and Social Science Journal, Ubon Ratchthani University, 6(1), 41-60.
South Pacific Tourism Organization. (2015). Pacific Wedding and Honeymoon Study Report 2015. South Pacific Tourism Organization, 11. Retrieved August 15, 2020, from http://www.samoatourism.org/content/siteresources/PAGE/139/wedding.pdf
Srilal, H. A. I. (2017). Study the impact of destination attributes on international tourist
satisfaction in Uva province as a tourist destination [Unpublished doctoral dissertation]. Uva Wellassa University.
Thiumsak, T., & Ruangkanjanases, A. (2016). Factors influencing international visitors to revisit Bangkok, Thailand. Journal of Economics, Business and Management, 4(3), 220-230.
Ünal, C., Dursun, A., & Caber, M. (2017). A study of domestic honeymoon tourism in Turkey. European Journal of Tourism Hospitality and Recreation, 8(1), 65-74.
Wang, B., Yang, Z., Han, F., & Shi, H. (2017). Car tourism in Xinjiang: The mediation effect of perceived value and tourist satisfaction on the relationship between destination image and loyalty. Sustainability, 9(1), 1-16.
Winchester, M., Winchester, T., & Alvey, F. (Eds.). (2011). Seeking romance and a once in a life-time experience: Considering attributes that attract honeymooners to destinations. Proceedings from Marketing in the Age of Consumerism: Jekyll or Hyde?. ANZMAC.
Wong, I. A., & Li, X. (2015). Destination services and travel experience in the gaming Mecca: The moderating role of gambling as a travel purpose among Chinese tourists. Journal of Travel & Tourism Marketing, 32(1-2), 80-99.
Yin, B. (2007). Perception of honeymoon tourists in Thailand: Sociodemographies and attributes of a destination. (Unpublished master dissertation). Assumption University, Thailand.