BEHAVIORAL MODELS FOR ANALYZING CAMERA EAT FIRST: A CASE STUDY OF COFFEE CAFÉ IN THAILAND
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Published:
Aug 3, 2021
Keywords:
Behavioral models, Consumer behavior, Camera eat first, Food photography, Food styling.
Main Article Content
Abstract
The purpose of this article to present the behavioral models for analyzing camera eat first based on the concept of Kotler (1965) to explain the camera eat first phenomenon based on the context of Thailand. This model elaborated the sources and result of camera eat first of the whole process, and by the end of this article provided the recommendation to contribute in terms of academic and managerial filed for the further study based on discussing in this article.
Article Details
How to Cite
Vijitbunyanon, P., & Kachendecha, C. . (2021). BEHAVIORAL MODELS FOR ANALYZING CAMERA EAT FIRST: A CASE STUDY OF COFFEE CAFÉ IN THAILAND. Dusit Thani College Journal, 15(2), 429–442. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/249365
Section
Academic Article
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References
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Torlak, N. G., Demir, A., & Budur, T. (2020). Impact of operations management strategies on customer satisfaction and behavioral intentions at café-restaurants. International Journal of Productivity and Performance Management, 69(9), 1903-1924.
Tsang, J. (2020, Novermber). HONG KONG GEN Z, PART I: THE CAMERA EATS FIRST. Retrieved from https://zolimacitymag.com/hong-kong-gen-z-the-camera-eats-first-foodie/.
Vijitbunyanon, P. (2019). The importance of food styling and food photography towards customers’ perspective at kitchen corner café. Dusit Thani College Journal, 13(2), 454-463.
Wong, I., Liu, D., Li, N., Wu, S., Lu, L., & Law, R. (2019). Foodstagramming in the travel encounter. Tourism Management, 99-115.
Yong, J. Y., Tong, E. M., & Liu, J. C. (2020). When the camera eats first: Exploring how meal-time cell phone photography affects eating behaviours. Appetite, 1-7.
Zhang, K. Z., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: the role of browsing and impulsiveness. Internet Research, 28(3), 522-543.
David. (2019). Social Media Trends 2019: Part 5- Southeast Asia’s Digital Boom. Retrieved from https://lexiconthai.com/blog/social-media-trends-2019-southeast-asias-digital-boom/.
Durai, A. (2019, April Friday). Cameras eat first: The growing relationship between Instagram and food. Retrieved from https://www.thestar.com.my/lifestyle/food/2019/04/05/instagram-friendly-food.
Kotler, P. (1965). Behavioral models for analyzing buyers. Journal of Marketing, 29(4), 37-45.
Lo, B. (2016, October 28). Global Phenomenon & Behaviour: “Camera Eats First”. Retrieved from https://appetitesblog.wordpress.com/2016/10/28/global-phenomenon-behaviour-camera-eats-first/.
Magokoro Teahouse. (2021). Magokoro Teahouse - มีใจให้มัทฉะ. Retrieved from https://www.facebook.com/pg/magokoro.teahouse/photos/.
Mauri, M., Cipresso, P., Balgera, A., Villamira, M., & Riva, G. (2011). Why is Facebook so successful? Psychophysiological measures describe a core flow state while using Facebook. Cyberpsychology, Behavior, and Social Networking, 14(12), 723-731.
Soledad Food. (2017, July). Soledad Food food blog wordpress theme. Retrieved from http://soledad.pencidesign.com/soledad-food/.
statista. (2020, December). Smartphone users worldwide 2016-2021. Retrieved from https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/.
Torlak, N. G., Demir, A., & Budur, T. (2020). Impact of operations management strategies on customer satisfaction and behavioral intentions at café-restaurants. International Journal of Productivity and Performance Management, 69(9), 1903-1924.
Tsang, J. (2020, Novermber). HONG KONG GEN Z, PART I: THE CAMERA EATS FIRST. Retrieved from https://zolimacitymag.com/hong-kong-gen-z-the-camera-eats-first-foodie/.
Vijitbunyanon, P. (2019). The importance of food styling and food photography towards customers’ perspective at kitchen corner café. Dusit Thani College Journal, 13(2), 454-463.
Wong, I., Liu, D., Li, N., Wu, S., Lu, L., & Law, R. (2019). Foodstagramming in the travel encounter. Tourism Management, 99-115.
Yong, J. Y., Tong, E. M., & Liu, J. C. (2020). When the camera eats first: Exploring how meal-time cell phone photography affects eating behaviours. Appetite, 1-7.
Zhang, K. Z., Xu, H., Zhao, S., & Yu, Y. (2018). Online reviews and impulse buying behavior: the role of browsing and impulsiveness. Internet Research, 28(3), 522-543.