BEHAVIORAL MODELS FOR ANALYZING CAMERA EAT FIRST: A CASE STUDY OF COFFEE CAFÉ IN THAILAND

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Pimphattra Vijitbunyanon
Cheewin Kachendecha

Abstract

The purpose of this article to present the behavioral models for analyzing camera eat first based on the concept of Kotler (1965) to explain the camera eat first phenomenon based on the context of Thailand. This model elaborated the sources and result of camera eat first of the whole process, and by the end of this article provided the recommendation to contribute in terms of academic and managerial filed for the further study based on discussing in this article.

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How to Cite
Vijitbunyanon, P., & Kachendecha, C. . (2021). BEHAVIORAL MODELS FOR ANALYZING CAMERA EAT FIRST: A CASE STUDY OF COFFEE CAFÉ IN THAILAND. Dusit Thani College Journal, 15(2), 429–442. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/249365
Section
Academic Article

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