Guidelines for Logistics Management of Tourism Secondary Cities in Lower Central Region

บทคัดย่อ

This research utilises a mixed methodology of quanitative and qualitative methods, with objectives of studying the behaviors satisfactory behaviors of secondary cities in Lower Central Region in lower central region. And to studying the potential of the tourism logistics system of tourism secondary cities in Lower Central Region in lower central region. The sample group included 400 tourists. Quantitative data collecting tool was a questionnaire while qualitative data collecting tool was an interviewing guidebook. Statistics used for quantitative analysis were Frequency, Percentage, Mean, Standard Deviation, t-test, and One-way ANOVA; while qualitative analysis used Content Analysis. 

The research results found that, during last year, most tourists had traveled to lower central region namely Rajburi and Suphanburi. The reasons for tourists who traveled to tourism secondary cities were convenience of traveling, not far from Bangkok, and preference to see historical and religious sights. In the future, they would come to tourism secondary cities again and would invite others to visit tourism secondary cities also. The trips should be within one day. Tourists who visited Rajburi and Suphanburi were satisfied at the highest level ( 54.0% and 70.0% in that order).

The potential of touring logistic system in Rajburi province, on overall, was at a high level. Considering the 6 factors, it was found that, 5 potential factors were at a high level. While convenience of services was rated at a medium level. On the other hand, the potential of the touring logistic system in Suphanburi province, on overall and individual aspects were all at a high level, i.e. touring attraction, financial flow, touring resorts access, information technology movement, convenience of services, and physical flow, respectively