Published: 30-12-2021

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Research Article

STUDYING OF A MASSAGE SERVICE MODEL FOR THE ELDERLY IN COMMUNITY HEALTH SERVICE CENTER 8 BOONRAWD RUNGROONG, BANA DISTRICT, BANGKOK

Jutarat Piriyabenjawat

1-17

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FACTORS AFFECTING BEHAVIOR OF FEMALE SPORT TOURISTS PARTICIPATING IN THE MARATHON IN CHONBURI PROVINCE

Panicha Jirasanyansakul

18-33

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THE INFLUENCE OF DIGITAL MARKETING COMMUNICATION, EXPERIENTIAL RELATIONSHIP STRATEGY, AND MARKETING INFLUENCERS TOWARDS THE CUSTOMER’S SERVICE USAGE DECISION OF COFFEE SHOPS IN BANGKOK

Thanyanun Sukpol, Watit Intuluck

34-54

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Guidelines for Logistics Management of Tourism Secondary Cities in Lower Central Region

Chairit Thongrawd

55-69

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STUDY OF STEAKHOUSE CUSTOMER INSIGHT FOR CUSTOMER EXPERIENCES DESIGN BY DESIGN THINKING PROCESS

Tust Tansatien, Rangsan Kiatpanont

70-87

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DESSERTS IN THE VERSE OF FOOD AND DESSERT BY KING RAMA II (BOAT POEM) AMONG THAI TEENAGERS IN BANGKOK

Siraphat Vongsinsirikul, Wilasinee Yonwikai

88-101

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NOSTALGIA TOURISM FACTORS AFFECTING ON THAILAND REVISIT INTENTION OF THAI EXPATRIATES DURING COVID-19 PANDEMIC

Thareethip Taki

102-115

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DRAGON FRUIT PEELS LEATHER MIXED PLUM POWDER PRODUCTS

Chanirat Phungbunhan, Karun Phungbunhan, Thanet Ruangdech

116-130

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MARKETING MIX FACTORS (7PS) AFFECTING DECISION BY OFFICE WORKERS FOR CHOOSING HEALTH ESTABLISHMENT TO RELIEVE OFFICE SYNDROME

Rungrawee Saibut, Wilasinee Yonwikai

131-148

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THE COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN FACEBOOK ADS AND GOOGLE ADS TOWARDS GENERATIVE SALES LEADS CREATION OF PRIVATE STAR WHOLESALE CLOTHING STORES AT PRATUNAM UNDER COVID-19 PANDEMIC

Krittin Teachamongkalapiwat, Patama Satawedin

149-165

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PRODUCT DEVELOPMENT OF TRADITIONAL SOUTHERN THAI SNACKS (KANOM KRUP)

Chalida Lueamsaisuk, Supannikar Sribuathong, Chollada Lueamsaisuk

166-182

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CONSUMER’S EXPECTATION TOWARDS SERVICE QUALITY FROM AGED SERVICE PROVIDER AND ATTITUDE IN KNOWLEDGE, PERCEPTION AND BEHAVIOR AFFECT CONSUMER’S DECISION IN BANGKOK, THAILAND

Kultidar Sorndatch, Pornprom Suthatorn

183-198

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TOURIST BEHAVIOR ON THE NEW NORMALITY IN MAHA SARAKHAM PROVINCE

Chaithawat Siribowonphitak, Anucha Lavong

199-211

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PHYSICAL EVIDENCE NEEDS OF THAI TOURISTS IN SELECTING RESORT SERVICE IN KRASAE SIN DISTRICT, SONGKHLA PROVINCE

Panisara Kongkaew, Natnaree Smith

212-227

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ANALYSIS OF THE CUSTOMER PERCEIVED VALUE OF CAFÉ ON NIMMANHAEMIN ROAD IN CHIANGMAI PROVINCE

Wongjun Pairoj

228-244

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A COMPARISON OF THE USE OF ENGLISH SKILLS IN PERFORMING TASKS OF HOTEL EMPLOYEES

Thanatchapohn Silaked

245-256

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USERS’ SATISFACTION IN PILOT TESTING OF THE EDUCATION INNOVATION (ONLINE LEARNING MEDIA) FOR STUDENTS IN MASTER OF BUSINESS ADMINISTRATION, DUSIT THANI COLLEGE

Suphicha Booranavitayaporn

257-273

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STUDY OF IMAGE DESIGN CONCEPT FOR MODERN THAI IMMUNIZATION CUISINE IN NEW NORMAL LIFESTYLE

Peeraphan Latthitham, Aran Wanichakorn, Naddawadee Boonyadacho

274-289

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MARKETING COMMUNICATION FACTORS INFLUENCING BUYING DECISION OF HONDA CIVIC HATCHBACK MODEL

Porapon Chuenputhi , Surang Hensawang

290-302

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Academic Article

DEVELOPMENT OF TOURISM ACTIVITY AND MARKETING COMMUNICATION OF PERFORMING ARTS AND MARTIAL ARTS TO BE EXPERIENTIAL TOURISM

Methawee Chamnian, Korrakot Chamnian, Thatsanawadi Kaewsanit, Natthawut Suwantip, Mathee Kaewsanit

303-316

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