NOSTALGIA TOURISM FACTORS AFFECTING ON THAILAND REVISIT INTENTION OF THAI EXPATRIATES DURING COVID-19 PANDEMIC

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Thareethip Taki

Abstract

Thai expatriates were defined as ones from other countries visiting Thailand and spending foreign currency for tourism. Their potentials were as much as other foreign tourists but much more ally to Thailand. This research aimed to study the group of Thai expatriates, and applied with nostalgia tourism.  The objectives of this research were to study 1) the demographic of Thai expatriates and 2) the factors of nostalgia tourism affecting Thailand revisiting intention. The study was quantitative research with 400 questionnaires employed. Findings found that most respondents were married female, aged between 41-50 year-old, had bachelor degree, self-employed and earning between 150,000-300,000 baht per month. For the importance of all 3 nostalgia tourism factors influencing Thailand revisiting intention, the overall opinions were at highest level. Personal Identity, Socialization, and Authenticity were both highest level and National Identity was high. Hypothesis test results found that Thai expatriates’ nostalgia tourism factors were correlated with their Thailand revisiting intention with statistical significance at 0.05 level. The research results could be supported to tourism business and stakeholders in order to develop tourism regarding travel motivation and nostalgia tourism which could be supplied to the needs of Thai expatriates in the future.

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How to Cite
Taki ธ. . (2021). NOSTALGIA TOURISM FACTORS AFFECTING ON THAILAND REVISIT INTENTION OF THAI EXPATRIATES DURING COVID-19 PANDEMIC. Dusit Thani College Journal, 15(3), 102–115. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/253853
Section
Research Article

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