FACTORS AFFECTING BEHAVIOR OF FEMALE SPORT TOURISTS PARTICIPATING IN THE MARATHON IN CHONBURI PROVINCE

Main Article Content

Panicha Jirasanyansakul

Abstract

The aim of this research study is two-fold: 1) investigating female sport tourists’ behavior, and 2) exploring the factors affecting behavior of female sport tourists participating in the marathon in Chonburi province. The quantitative method was employed, and data were collected via questionnaires which the value of reliability was .908.  The samples of this study were 400 female sport tourists attending the marathon events in Chonburi province. Descriptive statistics were used to describe tourists’ behavior.  Additionally, the data were analyzed by the use of Exploratory Factor Analysis (EFA) to extract the factors.


 The results showed that female sport tourists experienced participating in the marathon 1-3 times with 3-5 people of their families, relatives, or acquaintances. They were staying 2-3 days and their expenses were approximately 3,001-5,000 baht.


  Importantly, the results revealed that there were four primarily factors affecting female sport tourists’ behavior: 1) Infrastructure and facilities, 2) Competition and service standard, 3) Environmental management of the area, and 4) Marathon image. The factor loading values were 17.838, 17.719, 12.152, and 1.432 respectively. The four-factor structure accounted for 59.142% of the whole variance. This study has shed light on how to support sports events tourism development among female sport tourists.

Downloads

Download data is not yet available.

Article Details

How to Cite
Jirasanyansakul, P. (2021). FACTORS AFFECTING BEHAVIOR OF FEMALE SPORT TOURISTS PARTICIPATING IN THE MARATHON IN CHONBURI PROVINCE. Dusit Thani College Journal, 15(3), 18–33. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/253845
Section
Research Article

References

Achawanantakul, S. (2017). 21st Century Media (2): Challenges of Competition and Behavior Consumer. [online]. Available from: https://thaipublica.org/2017/08/competition-and-consumer/21 August 2017

Ekakul, T. (2000). Research Methods in Behavioral Sciences and Social Sciences. Ubon Ratchathani: Rajabhat Institute: Ubon Ratchathani

Hallmamn, K. Muller, S. and Feilerz, S. (2014). Destination competitiveness of winter sport resorts in the Alps: how sport tourists perceive destinations. Current Issues in Tourism, 2014 17(4), 327–349.

Heidary, A. (2014). How is Destination Loyalty Correlated with Sport Tourism Propagation? And Overview. Department of Pshisycal Education and Sport, Academy of Economic Studies, Bucharest, Romania, vol. 6(2), pages 215-221, December.

Janchotsathian, R. (2019). Factors Affecting Run for Life Marathon’s Joining Decision Making of Amphur Muang Nakornratchasima Population. [online]. Available from: http://www.ba-abstract.ru.ac.th/AbstractPdf/2561-5-7_1564997775.pdf. (inThai)

Krohdee, D. (2012). Factors in deciding to participate in the Standard Chartered Bangkok

running competition Marathon of the participants of the race. Master's thesis

Faculty of Business Administration Krirk University. (in Thai)

Myraceresult. 2020. Bangsaen42. [On-line]. Available from: https://my.raceresult.com.

Roche, S.; Spake, Deborah F. and Joseph, M. (2013). A model of sporting event Tourism as economic development. Sport, Business and Management: An International Journal. 3(2), 2013, 147-157

Seifollahpour, P.; Heidary, A. & Khatibzadeh, M. (2014). The destination loyalty

role in sport tourism service quality in soccer. American Journal of Service Science and Management 2014; 1(4): 49-52 Published online January 10, 2015. [Online]. Available from:

http://www.openscienceonline.com/journal/ajssm.

Sutummai, W. & Ronawet, M. (2017). Online Informtion Seeking and Purchsing Behvior of Marthon Runners in Thailand. Master of Journalism, Faculty Journalism and Mass Communication, Thammasat University. [Online]. Available from: http://203.131.210.100/ejournal/wp-content/uploads/2016/09/JCIS59053.pdf.

Udomthanawong, S. (2019). The influences of motivation affecting to sport tourism achievement at Phuket: A case study of event marathon. Suthiprittht Journal, Vol. 33, Issue 106, April - June, 2019. 236-248. (in Thai)

Weed, M. (2008), Olympic Tourism. Oxford: Butterworth-Heinemann.

Worakitkasemsakul, S. (2011). Research Methods in Behavioral Sciences and Social Sciences. Udon Thani Rajabhat University: Udon Thani.

Wu, C. & Chang, H. (2014). Winter Marine Sport Tourism Development Critical Success Factors – Case by Penghu Island Recreation Area in Taiwan. The Journal of International Management Studies, Volume 9 Number 1, February, 2014 issue.