DEVELOPMENT OF TOURISM ACTIVITY AND MARKETING COMMUNICATION OF PERFORMING ARTS AND MARTIAL ARTS TO BE EXPERIENTIAL TOURISM

Main Article Content

Methawee Chamnian
Korrakot Chamnian
Thatsanawadi Kaewsanit
Natthawut Suwantip
Mathee Kaewsanit

Abstract

In each region and each locality of Thailand has arts and culture that is unique which depends on the context, spatial environment and history. People in each locality accumulate wisdom, including ideas, belief, wisdom, tradition, culture, objects, products, etc. The unique characteristic of each locality can be developed and communicated for tourists to experience. The authors present the performing arts and martial arts as case studies to develop as tourism activity and use marketing communication as experience tourism. To develop tourism activity should come from the identity of that community, either existing activity or newly created activity. For using marketing communication with tourists, the community should communicate the story of arts and culture that can create experience or benefit for tourists. They will receive from learning through tourism activities and including links to local attractions through using various marketing communication tools to support altogether; in particularly online marketing communication tool.

Downloads

Download data is not yet available.

Article Details

How to Cite
Chamnian, M. . ., Chamnian, K. . ., Kaewsanit, T. . ., Suwantip, N. . ., & Kaewsanit, M. . . (2021). DEVELOPMENT OF TOURISM ACTIVITY AND MARKETING COMMUNICATION OF PERFORMING ARTS AND MARTIAL ARTS TO BE EXPERIENTIAL TOURISM. Dusit Thani College Journal, 15(3), 303–316. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/253879
Section
Academic Article

References

Cheyjunya, P. (2015). Prediction factors of information sharing via social media for tourism promotion of floating market in central basin of Thailand. Dhurakij Bundit Communication Arts Journal. 9, 2: 35-61. (in Thai)

Department of Tourism, Ministry of Tourism and Sports. (2017). Handbook for creative tourist attractions management. Bangkok: Department of Tourism, Ministry of Tourism and Sports.

Division of Economy, Tourism and Sports, Office of the Permanent Secretary; Department of Tourism and Sports. (2019). Summary of Thailand's tourism competitiveness year 2019. (online). Retrieved from https://www.mots.go.th/old/ewt_dl_link.php?nid=12032 Date : April 14, 2020. (in Thai)

Khaosod. (2018). Tourism Authority of Thailand "promoting" Chaiya Thai Boxing "to the international. Retrieved from https://www.khaosod.co.th/sports/news_1150082 Date : April 1, 2020. (in Thai)

Jittangwattana, B. (2014). Tourist behavior. (2nd ed.). Bangkok: Fern kha luang Printing and Publishing. (in Thai)

Junead, J., Jamnongchob, A. & Manirochana, N. (2018). “Experiential tourism development at Watthana Nakhon District, Sa Kaeo Province”. Journal of Liberal Arts, Prince of Songkla University. 10, 2: 156-187. (in Thai)

Punyopashtambha, H. (2018). Local wisdom and development. Bangkok: Books and Textbooks Production Project, Faculty of Social Sciences, Srinakharinwirot University. (in Thai)

Rodyim, C. (2014). Marketing communication. Bangkok: Faculty of Management Sciences, Phranakorn Rajabhat University. (in Thai)

Silpaset, N. (2017). Tourism industry. Bangkok: Chulalongkorn University. (in Thai)

Tangtenglam, S. (2021). The influence of social media on the decision making for Gastronomic Tourism in Thailand. HUSO Journal of Humanities and Social Sciences Phranakhon Rajabhat University. 5, 1: 37-56. (in Thai)

Timdang, P. & Pankhajonsakm W. (2011). “A model of experiential marketing for foreign tourists”. Journal of The Association of Researchers. 16, 3: 89-101. (in Thai)

Urquhart, E. (2019). “Technological mediation in the future of experiential tourism”. Journal of Tourism Futures. (online). Retrieved from https://www.emerald.com/ insight/content/doi/10.1108/JTF-04-2019-0033/full/pdf?title=technological-mediation-in-the-future-of-experiential-tourism Date : April 14, 2020.

WY Chan, CK To, WC Chu. (2016). “Desire for experiential travel, avoidance of rituality and social esteem: An empirical study of consumer response to tourism innovation”. Journal of Innovation & Knowledge. (online). Retrieved from https://reader.elsevier.com/reader/sd/pii/S2444569X16000020?token=D6A44562B21AF2F45B4401B8A43A5C07FE9A77407DCB420EC3DD97D1D066B8BE3F31C6826BFC5188C40A7BEA5CDC9BFA Date : April 14, 2020.