THE COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN FACEBOOK ADS AND GOOGLE ADS TOWARDS GENERATIVE SALES LEADS CREATION OF PRIVATE STAR WHOLESALE CLOTHING STORES AT PRATUNAM UNDER COVID-19 PANDEMIC

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Krittin Teachamongkalapiwat
Patama Satawedin

Abstract

This research objectives were to study the impacts on the wholesale clothing business at Pratunam under Covid-19 Pandemic and also to study the effectiveness between Facebook Ads and Google Ads towards generative sales leads creation of wholesalers at Pratunam area.        The data of Facebook Ads and Google Ads were collected from Facebook pages and websites of Private Star stores. The first phase collected sales data of entrepreneurs during COVID-19 between March-April 2020 and March-April 2021 through offline and online channels. The second phase collected data on Facebook Ads and Google Ads by comparing all four campaigns on each platform on the same budget from March 25, 2021 to April 30, 2021 for a total of 28 days.    


The results of this experimental-based research showed that the most effective advertising platform that created the highest sales was Facebook ads which can generate sales 5 times more than Google Ads at the same budget and the same time. As for the impact of COVID-19, the offline channels had a significant impact on creating the product sale due to the lockdown in 2020. Meanwhile, Facebook was the most affected online channel because the outbreak in the third wave affected consumer spending’s. This research will benefit wholesale business operators in using digital marketing tools to adapt during Covid-19 pandemic.

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How to Cite
Teachamongkalapiwat, K. ., & Satawedin, . P. . (2021). THE COMPARATIVE ADVERTISING EFFECTIVENESS BETWEEN FACEBOOK ADS AND GOOGLE ADS TOWARDS GENERATIVE SALES LEADS CREATION OF PRIVATE STAR WHOLESALE CLOTHING STORES AT PRATUNAM UNDER COVID-19 PANDEMIC. Dusit Thani College Journal, 15(3), 149–165. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/253861
Section
Research Article

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