TOURIST BEHAVIOR ON THE NEW NORMALITY IN MAHA SARAKHAM PROVINCE
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Abstract
The purpose of this research was 1) to study the current tourism situation of Maha Sarakham Province. And 2) to study tourists’ behavior on the new normality in Maha Sarakham Province. The research period was from March 2020 to January 2021 with a sample of 400 people involved in tourism in Maha Sarakham Province. Stratified Random Sampling was used. The data were analyzed by using descriptive statistics. Most tourists have a travel purpose. 73.9% of travel/visits, frequent travel per month, 67.4%, traveling alone 18.0%, number of traveling companions, 27.6% having the type of vehicle that you use to travel Private car, 64.7 percent, travel time less than 1 day, travel expenses 1,000 baht or less than 42.9 percent. What media do tourists know about the tourist attractions in this province? Internet/website / social networks such as Facebook, Line, etc. 40.4% for travel behavior on the new normal of tourism in Maha Sarakham Province, concluded that most tourists have opinions of tourists on Maha Sarakham Province Guide Tourists plan to travel to natural sites in the future. The highest level ( x̄ = 4.98) followed by taking into account cleanliness. The highest level ( x̄ = 4.81) and the least comment level was the need to travel to the festival area. at a low level ( x̄ = 2.20)
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