The Metaverse in the Hotel Industry in Bangkok, Thailand :A review and future study directions

Main Article Content

Chakrit Srisakun
Pimphattra Vijitbunyanon
Varot Panitchavit Pinpat
Papungkron Numprasit
Patranit Weerachaleepat


The purpose of the article is to review the recent trends and guidelines the future studying direction by integrating the concept of metaverse to the hotel industry, especially in the area of Bangkok, Thailand. The concept of creating metaverse experiences is consider as a starting point to generate a new direction to study and to generate a theoretical and practical contribution in the future that align with the global trend continuously.

Article Details

How to Cite
Srisakun, C., Vijitbunyanon, P., Panitchavit Pinpat , V., Numprasit , P., & Weerachaleepat, P. (2022). The Metaverse in the Hotel Industry in Bangkok, Thailand :A review and future study directions. Dusit Thani College Journal, 16(2), 315–325. Retrieved from
Academic Article


Ministry of Foreign Affairs. (2017). Tourism industry in Thailand. Retrieved January 14, 2019, from

Bardwell, J. (2021, December 4). Global Travel Leader Becomes One of the First Hospitality Brands to Create its Own NFTs, Tapping Community of Digital Artists; to be Revealed at Art Basel Miami Beach 2021. Retrieved June 25, 2022, from Marriott International:

Cha, S. S. (2022). Metaverse and the Evolution of Food and Retail Industry. The Korean Journal of Food & Health Convergence, 8(2), 1-6. doi:10.13106/kjfhc.2022.vol8.no2.1.

Chanthaphong, S., & Ekamapaisan, C. (2021, October 26). The impact and resilience of hotel and restaurant operators during COVID-19: an. Retrieved June 20, 2022, from Bank of Thailand:

Gursoy, D., Malodia, S., & Dhir, A. (2022). The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 31(5), 1-8. doi:10.1080/19368623.2022.2072504

Hamel, S. (2019, September 3). Global Destination Cities Index Report 2019. Retrieved from Mastercard:

Hsu, M., Ting, H., Lui, T. W., Chen, S. C., & Cheah, J. H. (2022). Guest editorial: Challenges and prospects of AIoT application in hospitality and tourism marketing. Journal of Hospitality and Tourism Technology, 13(3), 349-355. doi:10.1108/JHTT-05-2022-326

Kelly , I. (2021, September 10). Reasons Why You Should Visit Thailand at Least Once in Your Life. Retrieved September 20, 2022, from Culture trip:

Krungsri Research. (2017). Hotel Industry. Bangkok, Thailand: Krungsri Research. Retrieved from

Sparkes, M. (2021). What is a metaverse. News & Technology, 251(3348), 18. doi:10.1016/S0262-4079(21)01450-0

Srisakun, C. (2018). The Structural Equation Modeling of Organizational Climate Factors and Job Satisfaction Affecting Employee Engagement of Hotel Employees of Dusit International Group in Bangkok. WMS Journal of Management, 7(Special), 156-166. Retrieved from

Srisakun, C. (2022). The Review of Four Factors as a Contributor to Burnout in the Hotel Industry: A Conceptual Model of the Sources of Burnout. Journal of Thai Hospitality and Tourism, 17(1), 112-118. Retrieved from

Srisakun, C., & Oentoro, W. (2022). The Moderating Role of Passion for Service in The Hospitality Industry: Burnout Model. Suranaree Journal of Social Science, 16(2), 1-15. Retrieved from

Talty, A. (2019, Sep 4). Bangkok Is The Most Visited City In The World...Again. Retrieved from

Thailand Development Research Institute. (2021, February 14). The importance of tourism business in terms of the socio-economic impact of COVID-19. Retrieved June 15, 2022, from TDRI:

Tourism Authority of Thailand. (2019). Bangkok. Retrieved March 28, 2020, from Tourism Authority of Thailand:

Wei, D. (2022). Gemiverse: The blockchain-based professional certification and tourism platform with its own ecosystem in the metaverse. International Journal of Geoheritage and Parks., 10(2), 322-336. doi:10.1016/j.ijgeop.2022.05.004