Published: 30-08-2022

Full Issue

Full Issue

Research Article

The Analysis of Tourists Behavior and Marketing Mix on Raman Cultural Tourism among the Provinces of the Chao Phraya Basin

Praphunphong Chinnaphong

1-19

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Needs Analysis of Tourists Visiting National Museums in Bangkok Metropolis

Nakrob Narksuwan

20-34

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The Customers’ Behavior towards Restaurant Service in Shopping malls Affecting Satisfaction of 7P’s Marketing Mix in Pattaya City, Chonburi Province

Ammarawadee Chaiyo, Soothitam Kingnarnsing, Metanee Mahaprom, Panumart Kedkaew

35-49

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Behavior of Thai Tourists Visiting in Cultural Attraction in Community-based of Bangkok

Pitsamai Jatturat, Chawalee Na-Talang

50 - 64

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Working people's behaviors and needs in the purchase of Shabu Buffet Restaurant in Bang Khun Thani District, Bangkok Metropolis

Varaporn Lersakpongsa, Natnaree Smith

65 - 79

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Guidelines for Developing Products of the Wat Sai Community to be able to Generate income at a Level of Self-sufficiency

Chayawat Kiatkamonmarn, Surakiat Tadawattanawit

80 - 98

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Service Innovation Guidelines of Tourism Exhibition Organizers in the Next Normal

Isika Pudnimitsunti, Natnaree Smith

99 - 113

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The Demand for Careers in the Hospitality and Tourism Industry of People Entering the Labor Market after the Epidemic of COVID-19

Wasan Kantvorarat

114 - 127

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A Study of Servicescape and Component of Tourism Attractions Affecting the Intention to Stay in Accommodation in Nakhon Sawan Province

Panachakorn Tangchittaworngul, Suphicha Booranavitayaporn

128 - 142

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Guidelines for Selling Hotel Rooms During COVID-19 Crisis: A Case Study of Hotels in Koh Samui

Pornnapa Thanapotivirat, Wachiravit Homboonyong, Aucharaporn Amornsittinon, Pimpisut Nakmuang, Napatsorn Nanakorn, Chalemchon Sookanan

143 - 157

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Potentials of Sustainable Integrated Tourism Development in Nakhonratchasima Province

Praita Promsen, Payom Dhamabutra, Seri Wongmonta, Kannapa Pongponrat Chieochan

158 - 172

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Knowledge, Expectations, and Behaviors towards Confectionery Consumption of Vegan Food Consumers

Prapatson Sakundanthong, Siripong Rugmai

173-186

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Generation Y Consumers’ Need of Food Delivery Service Application after the Coronavirus Disease 2019 (COVID-19) Pandemic in Bangkok

Washiraphorn Washirakasipatra, Natnaree Smith

187-202

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Principal Components and Factors of Working Attribute of Employee in Establishment of the Digital Age

Kanthanat Wongsirimontri, Krisada Khruachalee

203-219

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Academic Article

The Opportunity to Develop East Coast Tourism towards High-Value Tourism According to Happy Model

Ammarawadee Chaiyo, Tosaporn Sukha

220-236

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Experiential Value Creation through Encounters for Hotel Businesses

Daorung Fakthong, Kaedsiri Jaroenwisan, Kaedsiri Jaroenwisan

237-252

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Knowledge Management Innovations of Small Hotels Management to Stimulate the Local Tourism Economy

Wipada Mukda

253-268

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The Dimension Halal Food Business Management under Islamic Principles

Sarawan Ruangkalapawongse, Annop Ruangkalapawongse

269-289

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Applying the Concept of Quality Management to Build Competitiveness of MICE Destinations for MICE Organizers

Satayu Romyen, Kaedsiri Jaroenwisan

290-303

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The Viral Marketing and its influence on Consumers' Decision-Making

Vaewan Kongtraipop

304-314

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The Metaverse in the Hotel Industry in Bangkok, Thailand :A review and future study directions

Chakrit Srisakun, Pimphattra Vijitbunyanon, Varot Panitchavit Pinpat , Papungkron Numprasit , Patranit Weerachaleepat

315-325

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