Experiential Value Creation through Encounters for Hotel Businesses
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Abstract
This article aims to present the concept of creating experiential value through interaction for hotel businesses. The literature reviews consist of experiential interactions in the hotel business that play a role in creating experiential value to lead to the experiential outcomes of the behavioral intentions of future travelers. This concept helps explain more complex patterns of experienced consumption in the hospitality industry. Therefore, the conventional theory of experiential economy may not be sufficient to explain all current phenomena. It is also helpful for research studying in various types of accommodation businesses with different experiential value creation characteristics. The hotel business can also use this concept as a guideline for planning, designing, and developing a pattern for employee-tourist interactions. To add value to tourists' experience and the ability to compete in the hotel business in the future
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