Knowledge Management Innovations of Small Hotels Management to Stimulate the Local Tourism Economy

Main Article Content

Wipada Mukda

Abstract

This academic article the objective to knowledge management innovations of small hotels management to stimulate the local tourism economy. This is a qualitative research using in-depth interviews with experts. Research users and stakeholders Summarize data with content analysis. Found that 1) newness in small hotel management is something new that has been developed. This may look like a product, service or process. which can be improved from the original or developed a new one 2) the economic benefit of managing a small hotel is that it generates additional value through the development of new things. Create value for the business to create value that is superior to competitors effectively. The higher the competitiveness of the business or the value that customers receive from the consumption of goods and services available in the hotel business. 3) the use of knowledge and creativity in the management of small hotels is the result of using knowledge and creativity as the basis for new developments. not due to plagiarism Iteration in management, cost, marketing, customer loyalty, or the use of creativity in service sharing between service providers and clients. This results in the novelty of niche or individual services.

Article Details

How to Cite
Mukda, W. (2022). Knowledge Management Innovations of Small Hotels Management to Stimulate the Local Tourism Economy . Dusit Thani College Journal, 16(2), 253–268. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/263149
Section
Academic Article

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