Potentials of Sustainable Integrated Tourism Development in Nakhonratchasima Province

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Praita Promsen
Payom Dhamabutra
Seri Wongmonta
Kannapa Pongponrat Chieochan


The research aimed to 1) conduct Tourism Resource audit in Nakhonratchasima Province,2) to analyze the internal and external environment of sustainable tourism development in this area,3) and to find the potentails of sustainable integrated tourism development of this province. This research used qualitative research method, using these research instruments : community study checklists, tourism resource audit form and indepth-interview form with 32 key informants devided into four groups.The results showed that outstanding natural attractions are Khao Yai National Park and Wang Nam Khiao ; Cultural attractions are Phimai Historical Park  and Thao Suranaree Monument; Events are Phimai Festival and BBQ Korat Festival; Activities are trekking and agrotourism activities; Services are public transportation, accommodations, and restaurants. The results from internal and external context study showed that strength: Nakhonratchasima province is an attractive location for tourists; Weakness: lack of marketing plan, and lack of destination management system; Opportunity: it is the center and gate way for tourism in several and logistic; and threat: world and national academic regression, styles and tastes of tourists which continually change. There are diversities of natural attractions in natural resource competency. Competency of sustainable resource management can be defined by explicit integration tourism strategic plan. For community participatory competency, residents can participate in natural and cultural resources conservation. Competency of learning activity creation can be suitably created to touch the aims of tourism area.

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Promsen, P., Dhamabutra, P., Wongmonta, S., & Pongponrat Chieochan , K. (2022). Potentials of Sustainable Integrated Tourism Development in Nakhonratchasima Province . Dusit Thani College Journal, 16(2), 158–172. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/262442
Research Article


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