The 9As Strategy for Sustainable Management of Man-Made Attractions: a Case Study of Ba Na Hills, Vietnam

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Yaowaporn Lertkultanon
Maneewan Chatawanich
Somphob Chatawanich
Korakot Montreesuksirikul


This article explores Ba Na Hills, a man-made destination in Vietnam that serves as an example of sustainable growth in the tourism industry. Ba Na Hills was developed with a strategic approach that incorporates the 9As theory, which emerged from a synthesis of literature on tourist attraction management. The 9As theory includes 1) accommodation, 2) accessibility, 3) activities, 4) amenities, 5) attractions, 6) attractiveness of a tourist destination, 7) available travel packages, 8) affordability, and 9) articulated stories. By using this strategy, Ba Na Hills has generated economic benefits for local communities and the national economy. This article demonstrates the practical application of the 9As theory in managing distinct types of tourist attraction and its potential for promoting sustainable growth in the tourism industry.

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How to Cite
Lertkultanon, Y. ., Chatawanich, M. ., Chatawanich, S. ., & Montreesuksirikul , K. . (2023). The 9As Strategy for Sustainable Management of Man-Made Attractions: a Case Study of Ba Na Hills, Vietnam. Dusit Thani College Journal, 17(2), 181–194. Retrieved from
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