The 9As Strategy for Sustainable Management of Man-Made Attractions: a Case Study of Ba Na Hills, Vietnam
Article Sidebar
Main Article Content
Abstract
This article explores Ba Na Hills, a man-made destination in Vietnam that serves as an example of sustainable growth in the tourism industry. Ba Na Hills was developed with a strategic approach that incorporates the 9As theory, which emerged from a synthesis of literature on tourist attraction management. The 9As theory includes 1) accommodation, 2) accessibility, 3) activities, 4) amenities, 5) attractions, 6) attractiveness of a tourist destination, 7) available travel packages, 8) affordability, and 9) articulated stories. By using this strategy, Ba Na Hills has generated economic benefits for local communities and the national economy. This article demonstrates the practical application of the 9As theory in managing distinct types of tourist attraction and its potential for promoting sustainable growth in the tourism industry.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1), 97-116.
Buhalis, D., & Costa, C. (2006). Tourism business frontiers: Consumers, products and industry. Elsevier.
Camilleri, M. A., & Camilleri, M. A. (2018). The tourism industry: An overview (pp. 3-27). Springer International Publishing.
Chen, C., Tsai, Y., & Chiu, H. (2015). The decision-making process of and the decisive factors in accommodation choice. Current Issues in Tourism, 20(2), 111-119.
Dodds, R., & Jolliffe, L. (2016). Experiential tourism: Creating and marketing tourism attraction experiences. In The handbook of managing and marketing tourism experiences (pp. 113-129). Emerald Group Publishing Limited.
Hansson, J., Pettersson, F., Svensson, H., & Wrets, A. (2019). Preferences in regional public transport: a literature review. European Transport Research Review, 11(1), 38-53.
Khuong, M., & Nyuyen, P. (2017). Factors affecting tourist destination satisfaction and return intention – a study in Ho Chi Minh City, Vietnam.
Khuong, M. N., & Nguyen, P. A. (2017). Factors affecting tourist destination satisfaction and return intention, Journal of Economics, Business and Management, 5(2), 95-102.
Kotler, P., Bowen, J. T., & Makens, J. C. (2013). Marketing for hospitality and tourism. Pearson Higher Ed.
Nguyen, T. (2023). Why South Korean, Thai tourists love Sun World Ba Na Hills. Vietnam News. https://vietnamnews.vn/brandinfo/1537045/why-south-korean-thai-tourists-love-sun-world-ba-na-hills.html
Nguyen, T. H., Nguyen, T. T., & Nguyen, T. M. (2023). Factors influencing the attractiveness of tourist destinations in Vietnam. Tourism Management, 86, 103-114.
Ngwira, C., & Kankhuni, Z. (2018). What attracts tourists to a destination? Is it attraction?. African Journal of Hospitality, Tourism and Leisure, Volume 7 (1), 1-19.
Ortaleza, M., & Mangali, G. (2021). Attributes of travel destinations that influence tourists’ decisions: A systematic review. International Tourism and Hospitality Journal, 4(8), 1-10.
Peace, M. (2018). Assessment of the factors influencing consumer choice of accommodation facilities in Kampala Central Division. [Undergraduate Dissertation, Makerere University]. Makarere University Undergraduate Dissertations Repository.
Samuel, P. (2021). What are the 5A’s of tourism? Color Whistle, 2020.
Sharpley, R. (2000). The influence of the accommodation sector on tourism development: lessons from Cyprus. International journal of hospitality management, 19(3), 275-293. thaiontours.com. (n.d.). thaiontours.com. Retrieved Feb 15, 2023, from https://thaiontours.com/vietnam/mercure-hotels-bana-hills-french-village.
Udoh, I. (2019). Hospitality of the people at the tourism destination and destination attractiveness of Akwa Ibon State, Nigeria. International Journal of Research in Tourism and Hospitality, 5(2), 1-7.