Community Based Tourism by Creating Festival Experience: A Case Study of Sukhothai Loi Krathong and Candle Festival
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Abstract
The purpose of this article aims to study the patterns of experience in festival events and to present the ways to create experience by using Sukhothai Loi Krathong and Candle Festival. As one of the most well-known national festivals for tourists, it features a variety of interesting events and is held annually, which will help to promote attractive activities, can meet the needs of tourists in all dimensions, and is a memorable tourism experience, as well as a marketing tool that encourages the growth of tourism communities. In addition, this approach is also beneficial for organizers and entrepreneurs involved in prototyping or upgrading future festival by integrating community tourism knowledge with creating experiences through festival, which will lead to creative tourism concepts and joint integration.
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