Factors Affecting that Decision Attend Football Matches of Football Fans of Suphanburi FC
Article Sidebar
Main Article Content
Abstract
The purposes of this research were to (1) study demographic characteristics that affecting that decision attend football matches of football fans of Suphanburi FC and
(2) study marketing mix factors affecting that decision attend football matches of football fans of Suphanburi FC. Four hundred were randomly taken to be the sample of the study. The information was collected through questionnaires, and was analyzed statistically by finding frequency, percentage, average, and standard deviation. The research hypothesis was tested by Chi-square.
The results were as follows: The difference of demographic characteristics had different effect on decision attend football matches of football fans of Suphanburi FC.
The overall opinion of the marketing mix factor was at the high level, the results showed that the most important factors are Place ( = 4.39, S.D.= 0.58) and Physical Evidence (
= 4.38, S.D.= 0.56) respectively.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
Anantanasakul, P. (2017). Analyzing Factors Affecting Consumer Decisions to Attend Thai League 1 Football Matches at Stadiums. Master of Business Administration Faculty of Commerce and Accountancy. Thammasat University.
Banpata, W. (2017). Factors Affecting the use of Rented Artificial Football Fields by Customers in Thanyaburi District, Pathum Thani. Master of Business Administration. Valaya Alongkorn Rajabhat University under the Royal Patronage.
Cochran, W.G. (1977). Sampling Techniques. 3d ed. New York: John Wiley and Sons Inc.
Cronbach, Lee. J. (1990). Essentials of Psychology Testing. 5th ed. New York: Harper Collins
Publishers Inc.
Kotler, P. (2003). Marketing management. 11st ed. Upper Saddle.
Malarat et al. (2022). Relationship between Marketing Mix (7Ps) and Match Attendance of Singha Chiangrai United Football Fans. Journal of Humanities and Social Sciences Surin Rajabhat University. 24(2), 49-62.
Monchaikul, P., Kulwanich, A., Potimu, K. and Kwanmuangvanich, P. (2021). The Marketing mix influencing the Decision Attend Football Matches in the Stadiums: Case Study of Ayuthaya United. The Journal of Pacific Institute of Management Science (Humanities and Social Science). 7(3), 124–138.
Phantaprawat et al. (2023). Factors Affecting Behavior in Attending Thai League Football Matches of People in Bangkok Metropolis. Journal of Humanities and Social Sciences Surin Rajabhat University. 25(1), 177-192.
Rattanapongpan, P. and Lawsirirat, C. (2016). Relationship between Sports/Exercise Behavior of Football Thai Premier League In-Stadium Spectators. Journal of Sports Science and Health. 17(1), 73-86.
Serirat et al. (2009). New Marketing Management, new revised year 2552. Bangkok: Thammasarn.
Suphanburi FC. (2023). History. (Online). Retrieved from https://th.wikipedia.org/wiki/ Suphanburi FC# History
Thanachan, T. (2015). The Image Perceived of Thailand Nation Football Team Under Kiatisuk Senamuang Management on “Thailand National Football Team” Fan Page’s User. The Degree of Master of Art Program in Mass Communication Administration Faculty of Journalisim and Mass Communication. Thammasat university.
Wachirawachr, N. (2017). Concepts and theories related to demographic characteristics. Retrieved from https://learningofpublic.
blogspot.com/2015/09/blog-post_11.html.