Guidelines for Developing Sports Excellency Management for Higher Education Institutions in Southern Thailand
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Abstract
The objectives of this research are to analyze the environment of sports management for excellence in higher education institutions in Southern Thailand and to propose development guidelines for sports management for excellence in these institutions. The tools used for data collection are semi-structured interviews and focus group discussions, with the sample selected through purposive sampling. The analysis of the environment for sports management for excellence in Southern Thailand's higher education institutions involved representatives related to sports management in these institutions. The sample size was 42, including representatives from the University Sports Board of Thailand (USBT), the Sports Authority of Thailand (SAT), administrators, lecturers, staff, coaches, assistant coaches, and athletes from the higher education institutions in Southern Thailand. For determining the development guidelines for sports management for excellence, the sample included 10 experts with knowledge and experience in managing sports for excellence in these institutions. This group consisted of lecturers, experts, and staff, and the data were analyzed using content analysis.
The research findings reveal that the overall sports management for excellence in Southern Thailand's higher education institutions has several strengths, including the athletes' abilities, skills, and commitment to training, effective athlete recruitment, good cooperation between various organizations, the presence of qualified and credible sports scientists, convenient locations, dedicated and experienced coaches, and well-equipped sports facilities. However, there are several weaknesses, such as a lack of professional advancement support, personnel development, motivation, welfare, compensation, athlete selection, funding, integration of research work, expert coaches, academic monitoring of athletes, systematic record-keeping of competition results, adequate emergency management plans, support for participation in various competitions, and connection with specialized experts like psychologists, physiotherapists, and nutritionists. Additionally, there is limited feedback reception. Furthermore, the development of sports for excellence faces significant obstacles, including the climate of Southern Thailand affecting facilities and training, continuity issues due to economic and political problems, cultural diversity affecting training schedules, and budget disbursement regulations that do not align with actual development needs. Nonetheless, there are important opportunities for support, such as government emphasis on sports support, proximity of Southern Thailand's institutions to neighboring countries like Malaysia for international skill development collaboration, and local organizations supporting competitions. The proposed guidelines for developing sports management for excellence in Southern Thailand's higher education institutions can be summarized into five key areas: 1) boosting morale, 2) improving selection processes, preparation, training, and competition experience, 3) enhancing the capabilities and competencies of sports coaches, 4) increasing the efficiency of facility, equipment, and convenience management, and 5) supporting and securing funding for sports development for excellence.
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