The Motivation for Participating in the Sport Competition and Sport Management Process with Value Added of Sport Tourism Industry in Bangsaen 42 Chonburi Marathon

Abstract

This academic article aims to explore approaches to sport event management and the value added of the sport tourism industry in the context of the Bangsaen 42 Chonburi Marathon. The study reviewed and analyzed relevant literature to examine the relationship between motivation for sport participation and sport event management in relation to the added value of the sport tourism industry. Motivation for participating in sport events can be categorized into three aspects: 1) intrinsic motivation, which arises from inner psychological drives; 2) extrinsic motivation, which derives from external factors such as rewards, reputation, or positions; and 3) social motivation, which originates from influences of peers, society, and community. The creation of motivation that contributes to the development of athletes’ potential and leads to the value added of the sport tourism industry can be divided into three main types: 1) market growth, which involves creating and expanding business opportunities within the sport tourism industry; 2) community building, which focuses on developing positive relationships and cooperation within communities for improved well-being; and 3) sport tourism promotion, which supports employment creation, income generation, and the strengthening of the local sport tourism sector in host destinations. Effective sport event management consists of four essential components that directly influence the value added of sport tourism and contribute to the formation of the sport tourism value chain: 1) planning, which includes the establishment of policies and operational frameworks; 2) organizational management, which ensures adequate allocation of personnel and team members; 3) leadership, which emphasizes the ability to guide and inspire the team toward achieving goals; and 4)control, which involves the analysis and evaluation of event performance. The findings provide guidance for improving sport event organization, enhancing motivation among runners, and expanding the value chain of the sport tourism industry.