ANALYSIS OF THAI POLITICAL COMMUNICATION IN SOCIAL MEDIA CONTEXT: CASE STUDY ON SUTHEP THUAGSUBAN'S FACEBOOK PAGE FOR THE PERIOD OF 31 OCTOBER 2013 - 22 MAY 2014

Abstract

This study is about "Thai Political Communication through Social Media : The Case Study of Suthep Thuaugsuban's Facebook Page from 31 October 2013 - 22 May 2014. This research combines the methods of collecting statistical data from followers of Facebook Page and In-depth Interview from 3 interviewees.

The results explain that political communication through Facebook was used in Thailand for the first time after political communications through satellite cable television channels and community radios. This study tries to understand the political movements online and their connection with offline movements through the development of faster and more accessible wireless networks, which makes our perception of various information more dependent on the online sector. The online and offline spaces are changing their forms, and that makes them to be important factors in political communication. This study aims to give a guideline in developing the communication of Thai leaders in the future.