The Impact of Consumers’ Perceptions and Reference Groups on Consumers’ Behavioral Intention Towards Electronic Products and The Electronic Waste Problem
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บทคัดย่อ
This study aims to investigate the development of a causal relationship model incorporating the three latent variables, which are consumers’ perceptions of e-goods and the e-waste problem, reference group influence, and consumers’ behavioral intention. The research employed a quantitative approach to gather data in Thailand for enterprises that are associated with personal computers and mobile phones market segment of electronic product industry. An online survey approach using a self-administered questionnaire as a research tool was implemented. Researchers conducted a path analysis with latent variables by employing the structural equation modeling (SEM) to analyze the data through AMOS version 24. The findings suggest that the development of a causal relationship model indicated quite good congruence with empirical data. In addition, consumers’ perceptions and reference group appear to be potential determinants and play a role in influencing consumers’ behavioral intention in the aspects of product utilization and word-of-mouth.
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บทความที่จะตีพิมพ์เพื่อเผยแพร่ในวารสารการจัดการธุรกิจ มหาวิทยาลัยบูรพา จะต้องเป็นบทความที่ไม่เคยได้รับการตีพิมพ์เผยแพร่หรืออยู่ระหว่างการพิจารณาเพื่อตีพิมพ์เผยแพร่ในวารสารอื่น ๆ ทั้งนี้ หากพบว่ามีการละเมิดลิขสิทธิ์ ด้วยข้อคิดเห็นที่ปรากฏและแสดงในเนื้อหาบทความต่าง ๆ ให้ถือว่าเป็นความเห็นและความรับผิดชอบโดยตรงของผู้เขียนบทความนั้น ๆ มิใช่ความเห็นและความรับผิดชอบใด ๆ ของคณะบริหารธุรกิจ มหาวิทยาลัยบูรพา สำหรับในกรณีผู้ประสงค์จะนำข้อความในวารสารการจัดการธุรกิจ มหาวิทยาลัยบูรพา ไปเผยแพร่ต้องได้รับอนุญาตจากกองบรรณาธิการวารสารการจัดการธุรกิจ มหาวิทยาลัยบูรพา ตามกฎหมายว่าด้วยลิขสิทธิ์
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