A Study of Potential of Community-Based Tourism to Create A Tourism Route Model and Activities in Than Prasat Sub-District, Non Sung District, Nakhon Ratchasima Province
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Abstract
This research aims to 1) study the potential of community-based tourism and 2) create a community-based tourism route model and activities in Than Prasat sub-district, Non Sung district, Nakhon Ratchasima province. This study is Participatory Action Research (PAR). A sample of 400 participants were tourists and local residents who live in Than Prasat sub-district community.
The research tools were questionnaires applied by using a convenience sampling method with the tourists and local people, and an in-depth interview through a small group discussion with 12 community leaders who could provide some insight and policy-level data regarding the community-based tourism in Than Prasat sub-district. The collected data was analyzed by using descriptive statistics to find mean, standard deviation, and content analysis. The results showed that all 7 aspects of the potential of the community-based tourism in Than Prasat sub-district, Non Sung district, Nakhon Ratchasima province were at high levels. The community participated in the decision making in all sectors, set a direction for tourism, planned some activities, and created the community-based tourism route model. They also benefited from the community-based tourism, especially from the important cultural and historical heritage sites, traditions, lifestyles, and attractive local wisdoms. The creation of the community-based tourism route model and activities in Than Prasat Sub-district, Non Sung district, Nakhon Ratchasima province has developed 2 routes.
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