Structural Equation Model of Climate Change Awareness on Intention and Green Growth toward Social Enterprise Performance in Thailand
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Abstract
This research aimed to study structural equation model of climate change awareness on intention and green growth toward social enterprises performance in Thailand. The population used was social enterprises in Thailand. Research Instrument was a questionnaire, from a total population of 321 enterprise, 162 enterprise were returned as samples. Data analysis using partial least squares (PLS) path modeling. The findings revealed that climate change awareness positively influenced social enterprise intention, green growth, and social enterprise performance in Thailand. Furthermore, green growth positively influenced social enterprise performance. Moreover, climate change awareness indirectly influenced social enterprise performance through the mediating role of green growth. However, this article offers significant value through reflection of perspective from theoretical and practical contribution toward social enterprise executive, scholar, researcher, and entities involved in the social enterprise in Thailand. The research serves as a guide for formulating policy frameworks, strategic planning, and improving social enterprise performance in Thailand.
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