Immediate Strategies After Covid-19 for Airlines and Airports Part I: Travellers’ Behaviour Oriented

Authors

  • Sutit Huangsuwan School of Aviation, Eastern Asia University
  • Khemmanat Aumnuaiworachai School of Aviation, Eastern Asia University
  • Suthasinee Roopkaew School of Aviation, Eastern Asia University

Keywords:

COVID-19, Aviation Industry, Airline, Airport, Traveller Behaviour, Strategy

Abstract

The COVID-19 pandemic has been impairing all sectors worldwide, this is the worst crisis for the aviation industry ever compared to the past crises. Even though the start of vaccination has lowered the infect and death rate, it is expected that the spread will stay for at least one year. The more than one year long economic impasse has sunk the air travel more than 60 percent, left 46 million staff unemployed as compared to pre-COVID period. Airlines and airports as the key operators of the air transportation industry have to adjust their strategies rapidly to restore their performance, based on the principle of turning crisis into opportunity. Accrued from the guidelines offered by the international aviation governing bodies, the immediate moves for the air travel and freight not only to compensate the loss from COVID-19 but also to satisfy the travelers’ behaviour of their life styles that change in line with various economic and social constraints. Those behaviours can be a threat or an opportunity for the operations. Airlines and airports have to tailor the strategies to fit their own organizational strength and weakness to reach their finest goals and efficiencies.

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Published

2022-04-16

Issue

Section

บทความวิชาการ