The Competency Development Guidelines of Ground Staff, Nok Air in Next Normal Era
Keywords:
Ground Staff, Aviation, Competencies, Needs AssessmentAbstract
The objectives of this research aimed to (1) study of the current and desired state of ground staff competence in Nok Air airline, (2) prioritize the necessary development needs of ground staff competence in Nok Air airline, and (3) study the guidelines for the development of ground staff competence in Nok Air airline in the era of the Next Normal. The sample group consists of 5 supervisors from the ground services and training departments, 45 ground staff employees, and 400 passengers. The research employed questionnaires and focus group discussions as data collection tools. The statistical methods used for data analysis included frequency distribution, percentage, mean, standard deviation, t-test, Priority Needs Index Modified (PNIModified), and content analysis. The research findings revealed that (1) the analysis of the current and desired states of ground staff competence development in Nok Air airline indicates a high to very high level. (2) The analysis of prioritized development needs for enhancing the competence of ground staff in Nok Air airline consists of the competencies that should be developed, including core competencies and job-specific competencies. The PNIModified scores range from 0.058 to 0.139. Finally, (3) the development guidelines for the competence of Nok Air airline's ground staff should align with the company's vision and mission. This includes organizing training activities, supporting lifelong learning, fostering a learning culture, and establishing clear and transparent monitoring and evaluation systems.
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