The Development of Promotion Operations Strategies for Community Welfare Fund in Tak Provice

Abstract

The aims of this research were: 1) to study the problems and related factors of the Community Welfare Fund’s operation, 2) to develop strategies for promoting the operations, and 3) to evaluate strategies for promoting the Community Welfare Fund’s operations in Tak Province. Research and development process were carried out into three steps: step 1 studying the problem conditions and related factors in the operation by utilized questionnaire surveying with 68 fund officials, 380 fund members and by focus group discussion with 17 members of the fund’s management committee, responsible persons and representative members; Step 2 developing strategies of the operations promotion by studying the best practices of three successful community welfare funds. Then, drafting the strategy for promoting operations by the workshop with 21 fund-related parties and examining the quality of drafting strategies by nine experts of expert-based seminars. Step 3 Evaluating the result of the operation promotion strategies of the community welfare fund in Tak Province. The questionnaire was used to collect data from 17 experts of community welfare and strategy development-oriented, and utilized percentage, mean, standard deviation and content analysis.  The results revealed that the fund has a moderate level of problems in all aspects. Internal factors affected the operation of the fund are at a high-level, which include finance, management, board, members, structure, and materials. External factors affected the operation of the fund are at a high-level, which include social and cultural factors, and politics and law. The factors affected the operations of the fund at a moderate level are technology and the economy. The developed strategies for operation promotion of the community welfare fund in Tak Province comprised vision, mission, objectives, strategic issues, and 7 strategies. The strategy evaluation results were found that the quality meets the criteria in terms of consistency, suitability, feasibility and acceptance.