Components of Successful and Sustainable Herbal City Management of the Upper Northeastern Provinces Group 2

Abstract

This research was conducted components of appropriate forms and develop indicators of Herbal City management of the Upper Northeastern provinces Group 2. The experiment design was mixed method research (Qual ® quan) with in-depth interviews, Delphi technique, questionnaire distributed to 270 samples and analysis CFA. The results showed as follows. 1) The components of suitable form of Herbal City management discovered that, the data used for creating components should theory of supply chain, which consists of upstream, midstream and downstream data. In addition, theory of sustainable development, which contains 3 fundamental main components namely the economy, the society, and the environment. 2) The development of indicators for sustainable and successful Herbal City management for creating with 3 indicators for each of the 9 factors. 3) The investigation on components of successful discovered that most of the respondents knew “Herbal City” at a moderate level (45.19%) and knew herbal at the lowest level (1.48%). The form of the developed components, it was found that they were in harmony with the empirical data, with the overall harmony value of the model being at 0.911.