Causal Relationship Model of Factors Affecting Competitive Advantage of Border Small and Medium Enterprises between Thai-Laos

Authors

  • Pimvimol Poramatworachote Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Ubon Ratchathani 34000
  • Irada Phorncharoen Faculty of Business Administration and Management, Ubon Ratchathani Rajabhat University, Ubon Ratchathani 34000
  • Purit Pongpeachan Mahasarakham Business School, Mahasarakham University, Mahasarakham 44150

DOI:

https://doi.org/10.14456/psruhss.2022.15

Keywords:

Entrepreneurial orientation, Marketing capability, Innovativeness, Competitive advantage Small and medium enterprises Thai-laos

Abstract

The objectives of this research were to: 1) study factors of casual relationship affecting competitive advantage of border small and medium enterprises between Thai-Laos and 2) examine the congruence of the developed model. The research tool was a questionnaire to collect data from 600 entrepreneurs of small and medium enterprises exporting to Thai-Lao border trade. The multi stage random sampling method was employed to select the samples. The statistics used in data analysis were frequency, mean, standard deviation and structural equation model analysis. The findings of the research were as follows: 1) there were two factors, namely entrepreneurial orientation and innovativeness affected competitive advantage of border small and medium enterprises between Thai-Laos, and 2) the developed causal relationships model conformed to the empirical data. Goodness of fit measures were found to be: Chi-Square (c2) was 1324.063 at degree of freedom (df) 1315, P-value was .425, Chi-Square relative (c2) /df was 1.007, Comparative Fit Index (CFI) was 1.00, Goodness of Fit Index (GFI) was .934, Adjusted Goodness of Fit Index (AGFI) was .908, Normed fit index (TLI) was 1.00 and Root Mean Square Error of Approximation (RMSEA) was .003. The standardized coefficient of antecedent factors ranged from .397 to .798 and marketing capability showed the highest coefficient. The latent factors predicted the casual relationships model at 49.3 percent.

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Published

31-03-2022

How to Cite

Poramatworachote, P. ., Phorncharoen, I. ., & Pongpeachan, P. . (2022). Causal Relationship Model of Factors Affecting Competitive Advantage of Border Small and Medium Enterprises between Thai-Laos. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University, 16(1), 189–204. https://doi.org/10.14456/psruhss.2022.15

Issue

Vol. 16 No. 1 (2022): January - June

Section

Research Article

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