Optimizing Logistics Management of Entrepreneurs Border Trade Thailand - Combodia Surin Province
DOI:
https://doi.org/10.14456/psruhss.2023.45Keywords:
Optimizing, Logistics management, EntrepreneursAbstract
The objectives of this mixed-method research were: 1) to study the logistics management information and the information about the purchase and sale of goods distributors; 2) to study the factors influencing the efficiency of logistics system of Thai-Cambodian bordered-trade entrepreneurs; and 3) to determine strategies for optimizing logistics management efficiency in terms of marketing and distribution. The sample group used for data collection consisted of 225 Thai-Cambodian bordered-trade entrepreneurs for a quantitative study and 30 Thai-Cambodian bordered-trade entrepreneurs for a qualitative study. The collected data were analyzed by coordinating quantitative and qualitative data. The study found that:
- Most entrepreneurs operate their business for 3-8 years and make an order about 11-15 times per month. Goods are placed in front of the store and are sold both retailing and wholesaling. Most entrepreneurs use private cars to transport goods. From the quantitative and qualitative data, it was found that they are consistent. The study showed that the level of supply chain operation of Thai-Cambodian bordered-trade entrepreneurs, the overall level of supply chain operation, competitiveness, supply chain management, and the operating efficiency have the average mean score at a high level. Factors including supply chain operation, competitiveness, and supply chain management have direct and indirect effects on the efficiency of logistics operations of Thai-Cambodia border trade entrepreneurs at the .01 of statistically significant level.
- According to a structural equation modelling, the study revealed that the supply chain operation factor, the competitiveness factor, and the supply chain management factor are a causal factor influencing the efficiency of logistics operation of Thai-Cambodian bordered-trade entrepreneurs and the findings are fit with the empirical data (
= 24.71, df = 34, CFI = 1.00, GFI = 0.99, AGFI = 0.95, RMSEA = 0.000).
- The results of the descriptive analysis revealed that the strength is that there is a wide variety of products and the price is cheap while the weakness is that entrepreneurs still lack knowledge and experience in operation. The opportunity is a policy to promote ASEAN market and the obstacle is an increasing of tariffs on goods. The strategies for optimizing logistics management of entrepreneurs is the application of cost reduction techniques, human resource development planning, and having a good information system.
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