Development of Tourism Souvenir Products in The Wat Hong Rattanaram Community, Bangkok Yai District, Bangkok

Abstract

The Wat Hong Rattanaram community in Bangkok Yai District, Bangkok, is an old community dating back to the Ayutthaya period. It is a community of diverse art and cultural heritage with unique tradition and way of life. The purpose of this research was to 1) study the cultural identity of the Wat Hong Rattanaram community, 2) study the behavior and purchasing needs of tourists for souvenir products of the Wat Hong Rattanaram community, and 3) introduce souvenir product designs that can meet the needs of tourists and reflect the identity of the tourist attractions of the Wat Hong Rattanaram community. The sample population includes: A group of 200 tourists, 10 community leaders, 10 design experts using questionnaires and In-depth interviews. The results of the research found that: 1) The identity of the community has a cultural dimension that is a source of diverse cultures and traditions. This is because the community is multicultural, meaning that there are people of different ethnicities. 2) The use of tourist and the surrounding community identity to design tourism souvenir products through where the needs of tourists, price, and usability. And 3) the presentation of the community's strengths by synthesizing them with graphic patterns into souvenir products. These products include brooches, mugs, bags, t-shirts, and hats.