The Management of Community Based-Tourism (CBT) Destinations in Huai Sai Sub-district, San Kamphaeng District, Chiang Mai Province

Abstract

This research aims to analyze the potential of Community-Based Tourism and create community tourism routes in Huai Sai Sub-district, San Kamphaeng District, Chiang Mai Province. The researchers employed qualitative research methods, gathering data from documents and group discussions. Key informants included 20 agricultural professionals. Research tools included tourism survey forms and semi-structured interviews. Data analysis was conducted using content analysis. Findings regarding the potential of Community-Based Tourism revealed that the community's tourism sites were not located on the main roads of San Kamphaeng District, and public transportation systems did not cover the area adequately. Most tourism sites showcased local culture and attracted tourists. The community in Huai Sai Sub-district provided sufficient amenities that could be tailored to tourists' needs, including accommodation such as hotels and homestays. Regarding public utilities, community management adequately served community members' needs, with electricity being widely available throughout the subdistrict. Wireless communication networks functioned well in residential areas, although some areas experienced signal issues. Waste management lacked clear service points and adequate systems. Regarding community participation, residents of Huai Sai Sub-district were actively involved in Community-Based Tourism activities, albeit lacking experience in management and tourism knowledge. Research findings suggested the need to improve and develop Community-Based Tourism routes based on local wisdom and culture. By integrating distinctive local identities and cultures, a single community tourism route was proposed for Huai Sai Sub-district.