Logistical Tourism Management in Phatthalung for Elderly Tourists

Main Article Content

Tasanee Pratan
Khanungnit Hnuchek
Numtip Trakulmaykee
Suwatchanee Petcharat
Porntip Seamhan
Jakkrit Manwicha


The purposes of this study were to study the tourist behavior and level of logistical management standards affecting senior tourists to revisit destinations, to compare the means of LMS affecting revisiting senior tourists of different demographics, to study the relationship between the effecting components of LMS, to study tourists’satisfaction with the standards after joining an experimental trip in Patthalung, and to propose guidelines for LMS in the province for efficient support of an influx of the elderly tourists and others. Questionnaires were employed in the study to collect the data from the samples: senior tourists, both Thai and foreign.
The results are:
(1) The perceptions of tourists and the level of logistical management standards affected their decision to revisit the destinations.
(2) Both Thai and foreign tourists are highly satisfied with the tour route including physical facilities, information, and costs.
(3) The tourists who joined the two-day tour program are more satisfied than the tourists who joined the one-day tour program.
(4) Both groups tourists are interested and in favor of the “Ma-Ta Muanglung”, a mobile application developed by the research team.
For the tourism logistical management of Phatthalung to be sustainable, it is necessary to have good planning, networking, and effective action of the authorized communities.


Download data is not yet available.

Article Details

บทความวิจัย (Research Article)


Anekjumnongporn, P. (2016). The traveling behavior of the baby boomer generation in Bangkok (Master’s thesis). Bangkok University, Bangkok. [in Thai]

Boonlert, R. (2017). Linking the tourism supply chain in the Special Economic Zone: A case study of Chiang Saen District in Chiang Rai province. Retrieved from https://sites.google.com/a/ eisth.org/chiang-rai-special-economic-zone/home [in Thai]

Boonyanupong, S., & Sangkakorn, K. (2012). Slow tourism management for elderly tourists in upper northern. MBA-KKU Journal, 5(1), 85-100. [in Thai]

Chaichan, T. (2012). Tourism Logistics Management for Wang Nam Kiew district in Nakhon Ratchasima Province. Suranaree Journal of Social Science, 6(2), 17-33. [in Thai]

DOP. (2017). Elderly work in Thailand 2017. Retrieved from http://www.dop.go.th/th/
know/1/124 [in Thai]

Hawthorn, D. (2000). Possible implications of aging for interface designers. Interacting with Computers, 12(5), 507-528.

International Organization for Standardization. (2008). Ergonomics data and guidelines for the application of ISO/IEC: Guide 71 products and services to address the needs of older persons and persons with disabilities. Switzerland: International Organization for Standardization.

Intojunyong, S., Kaewkitipong, L., & Ractham, P. (2013). The study of supply chain and data model of tourism industry in Thailand. Suthiparithat Journal, 28(85), 352-369. [in Thai]

Kaukal, M., Hoepken, W., & Werthner, H. (2000, July 3-5). An approach to enable interoperability in electronic tourism markets. In The 8th European Conference on Information System (ECIS 2000). Wienna, Austria.

Matthayomburut, W. (2011, January 27-29). Guidelines for tourism route development for elderly tourists A case study of the area surrounding the Mae Moh Electricity Generating Division, Lampang Province. In The Academic conference Khon Kaen University Year 2011; “Future development of Thai rural areas: a stable foundation for sustainable national development. KKU, Khon Kaen. [in Thai]

Phatthalung Governor’s Office. (2013). 4 years Phatthalung action plan (2014-2017). Retrieved from http://www.phatthalung.go.th/develop_plan [in Thai]

__________. (2017). Strategy for development to the ecotourism industry. Retrieved from http://www.phatthalung.go.th/strategy [in Thai]

Pimonsompong, C. (2015). Tourism planning and marketing development. Bangkok: KU Press. [in Thai]

Rattanapaitoonchai, J. (2012). Elderly tourists market: new opportunities for Thailand to grow AEC International Institute for Trade and Development (ITD). Retrieved from http://www.itd.or.th/th/ตลาดนักท่องเที่ยวสูงอายุ [in Thai]

Rodkhian, K. (2011). A study of the motivation for selecting destinations and the expectations of elderly tourists towards tourist destinations: Case studies in rural areas Nakhon Sawan Province. Retrieved from http://www.bec.nu.ac.th/bec-web/graduate/Tourism_article54. php [in Thai]

Sangkakorn, K., Piboonrungroj, P., Boomyanupong, S., Maneetrakunthong, A., & Yanchinda, J. (2013). Interconnectivity of tourism supply chains in the upper north of Thailand for supporting senior tourists (Research report). Bangkok: TRF. [in Thai]

Sorat, T. (2017). Basic of Logistics. Retrieved from http://www2.diw.go.th/logistics/doc_logis/ Tanit_LogisticsBook.doc [in Thai]

Sukkul, T., & Towanit, T. (2013). Development of a public relations model for tourism at Ban Kao national museum, Kanchanaburi province. Journal Humanity and Social Science, Ubon Ratchathani University, 6(2), 98-120. [in Thai]

Sungrugsa, N., Plomelersee, S., & Warabamrurngkul, T. (2016). Styles and behavior in slow tourism for senior tourists in the Thai Western Region. University of the Thai Chamber of Commerce Journal, 36(2), 1-19. [in Thai]

Suriya, K. (2009). Conceptual framework of tourism logistics. Retrieved from http://www.tourismlogistics.com/index.php?option=com_content&view=article&id=7:concept-tourism-logistics&catid=64:conceptual-framework&Itemid=54 [in Thai]

Thiensiri, J., Wandee, C., & Boonyanupong, S. (2012). Slow tourism market potential evaluation for elderly tourists in upper - north region of Thailand. FEU Academic Review, 6(1), 49-62. [in Thai]

Thongin, C. (2006, November 2-3). Logistics management paradigm for the Thai tourism industry. In The 6th academic conference of logistic and supply chain management. Duangtawan Hotel, Chiang Mai. [in Thai]

Thongpaeng, P. (2011). Tourism business development model for the elderly: A case study of the elderly in the central region. Journal of Srivanalai Vijai, 1(2), 70-74. [in Thai]

Voraakom, V. (2017). Marketing Trend of “Not old” for the aging society. Retrieved from http://www.bangkokbiznews.com/blog/detail/641047 [in Thai]