The Development of E-Commerce Systems for Products Management of Suchawadee Community Enterprise in Prik, Sadao District, Songkhla Province
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Abstract
The objectives of this research were to 1) examine the requirements to develop e-commerce systems for products management of Suchawadee Community Enterprise [SCE], 2) enhance e-commerce systems for products management of the enterprise, 3) investigate the satisfaction on e-commerce systems for products management of the enterprise, and 4) compare the satisfaction of using an e-commerce website categorized by individual factors.
The data collection was conducted by interviewing seven committees of SCE to study the requirements for the development of e-commerce systems. It also included 400 copies of the questionnaire for the satisfaction of e-commerce systems website users. The data were analyzed via Content Analysis and the statistics comprising of frequency, percentage, mean, standard deviation, t-test, and F-test with the Multiple Comparison and the Least Significant Difference (LSD) test. The findings indicated as follows:
1) Suchawadee Community Enterprise needed the development of e-commerce systems for introducing products, publicizing, and increasing the channel of product distribution among national and international customers. The enterprise can serve the purchase orders because their products have already been stocked for distribution. Moreover, it is the conservation of local wisdom from the local herbs for the next generation. 2) The e-commerce systems for product management of SCE was www.otopsuchawadee.com. It is comprised of the front-end system on which the customer can check details of products purchases and the back-end system over which the system administrators were in charge of operating various data on operation. 3) Satisfaction with e-commerce systems for SCE products management was at a high level overall, with an average of 3.56. The website had a well-defined name, was user-friendly, accessible, fast with information searches, and available in a contact channel. The format of its product introduction was outstanding and interesting. The color and size of fonts were legible, and the beauty of website design was at a high level. And 4) Satisfaction with using the e-commerce website was categorized by individual factors represented that the users of website for products management of SCE with a difference of age, educational level, and occupation had a difference of satisfaction using the e-commerce website at .05 level of statistical significance, and the users of the website for products management had a difference by sex, income per month, and purchasing frequency had no difference of satisfaction using the e-commerce website. Users of websites under the age of 20 years and 20-30 years of age are more satisfied with the use of the website, compared with users of websites aged 51 years and over. The most satisfied users are students/undergraduates, and a personal business career which can be used to make use of online marketing planning target group penetration promoting products in consumer groups that are interested in the needs of consumers quickly and precisely to increase the opportunity to sell more products.
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