The Relationship Model among Strategic Leadership, Innovation Management, and Organizational Performance of Private Universities in Thailand

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Anuthida Prasertsak
Suree Kanjanawong
Phaisarn Jantarungsri


The purpose of this correlational descriptive research was to examine the causal relationship model of strategic leadership with innovation management and organizational performance of private universities in Thailand. The conceptual framework of this research was synthesized from organizational performance involving strategic leadership and innovation management. A descriptive research methodology was employed in the study to find the relationships.
The samples were 358 administrators of Thailand’s private universities selected by the simple sampling method. A 5-rating scale questionnaire was used as a research tool. The reliability of the questionnaire was checked with an alpha coefficient of 0.91. Statistics used to analyze data include frequency, percentage, average, and standard deviation. Structural equation modelling was analyzed through path analysis. The research findings revealed that the relationship model among strategic leadership, innovation management, and organizational performance of private universities was matched with the empirical data (gif.latex?\chi&space;^{2}= 308.38, df = 259, p-value = 0.19, gif.latex?\chi&space;^{2}/df = 1.19, GFI = 0.94, AGFI = 0.92, RMSEA = 0.02, RMR = 0.01, CFI = 0.99). Strategic leadership has a direct influence on innovation management (gif.latex?\beta= 0.77, p-value < 0.05), and has a direct influence on the performance of the university (gif.latex?\beta= 0.51, p-value < 0.05). Innovation management has a direct influence on the performance of the university (gif.latex?\beta= 0.43, p-value < 0.05). Along with innovation management, strategic leadership has an indirect influence on the performance of the universities (gif.latex?\beta= 0.84, p-value < 0.05).
The research indicates that strategic leadership and innovation management are important factors for organizational performance. Thus, to efficiently administer the university’s courses, it is suggested that, administrators should have strategic leadership skills, bring in or produce innovation, and create more desirable learning management which will eventually lead to better organizational performance.

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บทความวิจัย (Research Article)


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