A Model for Developing the Operational Capability of an Investment Advisor in Thailand's Securities Business in the Digital Era

Abstract

The objectives of this research were: 1) to study the conditions and performance requirements of securities investment advisors in Thailand in the digital age; of Thailand in the digital era and 3) to assess the model of developing the capability of investment advisors in the digital era of Thailand's securities business. The key informants were a group of 15 experts, including executives, securities investment consultants, and investors. A semi-structured interview form was used by studying the data obtained from the study of the condition and the need for capability development human resource development concept and opinions from 18 experts using the Delphi technique in 3 rounds. To check the suitability and feasibility of the format by a group discussion of 9 experts. The statistical data analysis was frequency, median, inter-quartile range, mean and standard deviation.

The results of the research found that 1) The performance condition of investment advisors in Thailand's securities business in the digital era. The performance requirements consisted of six areas: (1) economic and securities analysis; (2) investment consulting;
(3) communication and language. (4) the use of technology, systems, and trading processes; (5) moral and ethical aspects; and (6) building trust and trust. 2) The capacity development model consists of 5 components, namely, (1) goal or primary component, (2) development necessity analysis elements, and (3) unit design elements divided according to the need for performance in all six areas. : objectives, content/training topics, learning activities/methods, measurement methods, and evaluation. (4) implementation and (5) four dimensions of assessment methods: learning reaction, learning, behavior or monitoring learning, and results. All components, and experts are deemed appropriate and coherent. 3) The experts agree that every component is appropriate for the capability development model, and the likelihood is at a very high-highest level.