Potential Factors of Tourist Attractions Affecting Motivations for Health Tourism: A Case Study of Hin Dat Hot Springs, Thong Pha Phum District, Kanchanaburi Province

Abstract

Subject research Potential Factors of Tourist Attractions Affecting Motivations for Health Tourism: A Case Study of Hin Dat Hot Springs, Thong Pha Phum District, Kanchanaburi Province. Is quantitative research. Questionnaire data were used in the population research used in this study. Thai tourists who come to travel in the Hin Dat hot spring attractions, Thong Pha Phum District, Kanchanaburi Province, aged 20 years and over. The researcher used the accidental or convenient sampling method. The sample consisted of 144 people. Purpose are 1. To study the potential of tourist attractions in hot springs 2. To study the motivation of tourists affecting hot springs. 3. To study the influence of tourist attraction potential on motivation for health tourism in Hin Dat Hot Springs, Thong Pha Phum District, Kanchanaburi Province.

The findings of the research on motivation levels of Thai tourists found that different sexes had a significant difference in motivation of vegetable pressure at 0.05. Different age, education and income were significantly different in motivation of pressure vegetable at 0.01 level, and different statuses have no different motives. The potential of the tourist attraction affects the motivation driving the health tourism. Statistically significant at the level of 0.01.  The area that has the greatest impact is the environment. With a coefficient of 0.55 (B = 0.58, t = 10.70, p <0.01). Followed by the value and attractiveness of tourist attractions. With a coefficient of 0.38 (B = 0.36, t = 6.49, p <0.01), and the ease of access. The coefficient is 0.31 (B = 0.27, t = 4.60, p <0.05), respectively.