Relationship between modern commercial business innovation and success of retail business operators in Bangkok

Abstract

          The purpose of this research is to study the model of modern commercial business innovation and the success level of traditional retail business operators. In Bangkok the questionnaire was used as a tool for collecting data from traditional retail business owners. In Bangkok, the number of 130 people To present the form of innovation in modern trading business The most appropriate and effective statics for data analysis are multiple correlation analysis, simple regression analysis. And multiple regression analysis. The research found that the modern trading innovation as a whole Retention of old customers And the development of appropriate technology Have a positive correlation and impact on the success of the retail business. So suitable for entrepreneurs or retail business owners. Should focus on building a customer database. And building long-term relationships with customers to use in planning to develop new innovations for the business to create business success for the organization. It will also help to enhance and develop business processes to be efficient. And lead to further business success.