Strategy for special event marketing of One Tambon One Product entrepreneurs, Kanchanaburi

Abstract

          The objectives of this research were: 1. to study the opinions of the operators of One Tambon One Product towards marketing special activities; 2. To study the marketing strategies of the entrepreneurs of One Tambon One Product. Use a qualitative research methodology. By in-depth interviews with key informants with entrepreneurs of One Tambon One Product, 7 groups, 7 districts. Then the data was analyzed for the content of the research findings One Tambon One Product entrepreneurs group in Kanchanaburi has an opinions that community products should be promoted to receive community product standards and have guidelines for organizing special marketing activities that rely on marketing tools. The government should provide promotion and support to educate so that one Tambon one product can be sold at the special event.