The decision to further study for a bachelor’s degree of students at Kanchanaburi Rajabhat University.

Abstract

          The objectives of this research were: 1) to study the exposure of public relations media of first-year students who chose to study for bachelor's degree at Kanchanaburi Rajabhat University, 2) to study the decision to study for bachelor's degree of first-year students at Kanchanaburi Rajabhat University, and 3) to compare the decision to study for a bachelor's degree of first-year students at Kanchanaburi Rajabhat University classified by general characteristics. It was a quantitative research by collecting secondary data from first-year students of the academic year 2020, Kanchanaburi Rajabhat University. Using multi-stage sampling to collect 292 students and using descriptive statistics and inferential statistics to analyze the data. The results showed that most of the students were exposed to the newest admissions information through personal media (percentage 41.1). There was a high level of decision-making to pursue a bachelor's degree at Kanchanaburi Rajabhat University (mean 4.16). When comparing the decision to pursue a bachelor's degree of first-year students classified by general characteristics, it was found that students of gender, age, faculty studied, former educational institution, domicile, occupation of parents and the average family income was different, the decision to study for a bachelor's degree was not different at a significant level .05 (p > .05).