An enhancement of tourism policy for post-pandemic: The role of satisfaction on tourism

Abstract

          The tourism industry is the one of majority income of Thailand and increased economic growth for so long. Since the pandemic of coronavirus has spread across the world, this makes all industries both production and service have to break down. The consequence of the pandemic also affects other related industries in the supply chain. So, this study aims to explore how to drive the tourism industry after the pandemic under the context of tourists’ satisfaction for enhancing the tourism policy. The data is collected among the tourists out of 323 individuals via an online questionnaire. And analyzed data by using the second-ordered confirmatory factor analysis. The interesting result is that transportation is the key point of encouragement to the tourists’ visitation. Besides, the variety of tourism and information provided are the other encouragement to the tourists’ visitation at a confident level of 99 percent.