Influences of trust and customer satisfaction as mediated variables between perceived security and intention to use of a car training school in Sampran district, Nakhon Pathom province

Abstract

          The purposes of this study were to investigate influences as serial mediated variables of trust and customer satisfaction correlated with perceived security and intention to use of a car training school in Sampran district, Nakhon Pathom province. Samples in this study included 270 car users in a car training school in Sampran district, Nakhon Pathom province. A questionnaire was used as a research instrument in this study, which was statistically analyzed by using percentage, means, standard deviation (S.D.), and structural equation modelling (SEM) analyses. Findings in the study revealed that the coefficient scales of the boot LLCI of trust and customer satisfaction as serial mediated variables between perceived security and intention to use of a car training school in Sampran district, Nakhon Pathom province was at 0.074, whereas those of the coefficient scales of the boot ULCI was at 0.190. Based on the findings in this study, it was ascertained that when the car user had the perceived security in a car training school that it had a good standardization of its school; it could increase the users’ intention to use in the school further. Meanwhile, when then car users had perceived trust and satisfaction toward the car training school; it could promote their intention to use in the car training school higher.