Influence of technology acceptance and trust on the intention in using QR code payment system of consumers in Bangkok
Keywords:
technology acceptance, perceived ease of use, perceived usefulness, trust, intention in usingAbstract
The purposes of this study were to explore the structural equation model on the casual relationship of perceived ease of use, perceived usefulness and trust on the intention in using QR code payment system of consumers in Bangkok. Samples in the study were 500 loyal customers using QR Code Payment System of Consumers in Bangkok; whereas the instrument in the study was a questionnaire. Statistics used in the study included percentage, means, standard deviation, and structural equation model (SEM) analyses by using ADANCO 2.2.1 program.
The results of the study revealed that perceived ease of use had a direct effect on perceived usefulness, trust, and intention in using with the coefficient path analyses ranging at 0.739, 0.392, and 0.285. Additionally, it also had an indirect effect on the trust and intention in using with the coefficient pay analyses ranging at 0.310 and 0.413. Perceived usefulness had a direct effect on the trust and intention in using with the coefficient path analyses ranging at 0.419 and 0.144. Furthermore, it had an indirect effect toward the intention in using with the coefficient path analysis at 0.183. Finally, the trust had a direct effect on the intention in using with the coefficient path analysis at 0.437.