Effects of the trust as mediated variables between service quality and intention to use financial service of SME bank users in Ratchaburi province

Abstract

           The study aimed to answer the research questions whether trust as a mediated factor between service quality and intention to use financial service of SME Bank users in Ratchaburi Province or not. This study was quantitative research a with a questionnaire as a research instrument. This study was collecting the data from 400 samples of use financial service SME Bank users in Ratchaburi Province. Statistics used in the study included frequency, percentage, means, standard deviation, and structural equation model analyses (SEM) by using ADANCO 2.2.1 program. Therefore, this findings in the study revealed that: trust as a mediated factor between service quality and intention to use financial service of SME Bank users in Ratchaburi Province had the coefficient scale of Boot LLCI (Boot Strap Limit Confidence Intervals) at 0.010; whereas its coefficient scale of Boot ULCI (Bootstrap Upper Limit Confidence Intervals) was at 0.167.