Survey on tourist services, problems, and obstacles for enhancing the tourism in Nong Mon market

Abstract

          This research was to explore tourist services, problems and obstacles in order to promote tourism in Nong Mon Market. The sample group used in this research namely, 403 tourists who traveled to Nong Mon Market. It was a mixed method research consisting of qualitative research. (Quanlitative research) by interviewing local executives involved in tourism management in the Nong Mon market in terms of qualitative research. (Quantitative research) conducted simple random (Convenience sampling) used questionnaire (Questionnaire) as a tool to collect data. using a ready-made program. The descriptive statistics used were frequency distribution, percentage (Percentage) to survey the personal data of tourists as well as their opinions about their satisfaction with the service of Nongmon Market and Comments on problems and obstacles to promote tourism in Nong Mon Market. In order to analyze and find ways to promote tourism in Nong Mon market.

          The results of the research found that 1) Nong Mon market should be adjusted to be more up-to-date. but still maintains the charm of Nong Mon Market To attract more tourists, for example, the establishment of a new generation of heirs of Nong Mon market operators to bring new technologies. 2) Should instill in the entrepreneurs more sales spirit, such as developing beautiful packaging. Adjusting the storefront to be beautiful, adjusting the storefront space to be appropriate including food preservation in order to extend the shelf life of being sold abroad and in order to increase the value (Value added) of the product. 3) There should be instilling in people the spirit or power to participate in the development of the Nong Mon market. By participating with the municipality in developing matters such as food culture of the people of the old community. 4) Saensuk Municipality should set up a learning center on Nong Mon rice making. The way of life of Nong Mon people and collecting the history of Nong Mon Market for tourists to study and have the opportunity to try Khao Lam Nong Mon to attract more tourists