Tourism decision of tourists towards physical characteristics of natural tourist attractions, Bangsaen Beach, Chonburi Province

Abstract

          The objectives of this research were to study the tourism decision of tourists towards the physical characteristics of natural tourist attractions, BangSaen Beach, Chonburi Province. It is a quantitative research. using the survey method and use questionnaires to collect information the samples used in the study were tourists who lived in Saensuk Subdistrict, Muang District, Chonburi Province. and 370 tourists from the provinces. The statistics used in the data analysis were frequency and percentage. The researcher used a multiple regression analysis.

          The results showed that Most of the samples were female, 56.2%, aged 21-30 years, 42.4% had average monthly income. Less than or equal to 10,000 baht, 36.2%, domiciled in other provinces, 61.1 percent, number of visits to Bangsaen beach Chonburi Province more than 3 times or more 74.1% duration spent on a one-day tour 72.2% Vehicle used for traveling is a private car or rented 88.6%. Less than or equal to 2,000 baht, 48.6%, the main reason for traveling, convenient transportation, 40.5 percent, traveling with friends, 46.8%, non-staying travel, 81.3% received information about tourism. Through friends or relatives 70.3% Physical characteristics of natural tourist attractions, Bang Saen Beach, Chonburi Province, found that the distinctiveness of Bangsaen Beach is unique. The inn is located near local attractions. and the design of the exterior of the inn based on nature And the activity of interest is cycling at Bangsaen Beach. The decision to travel to Bangsaen Beach Chonburi Province is a natural tourist attraction that comes to mind.

          The results of the hypothesis testing revealed that the demographic factors of tourists, gender, age, and domicile were different, affecting the decision to travel to Bangsaen beach. Chonburi No difference, except in terms of average monthly income. Different affects the decision to travel to Bangsaen beach. Chonburi province was different. Tourist behavior found that the number of times to visit Length of time spent traveling Vehicles used for traveling Planning for travel expenses per visit The main reason for visiting Participants traveling to Bangsaen Different affect the trend of decision to visit Bangsaen beach. No difference except overnight stay. And obtaining information about Bangsaen beach tourism differently affects the decision-making trend of visiting Bangsaen beach differently. Chonburi as a result of the nature of tourist attractions Characteristics of accommodation design and the nature of tourism activities statistically significant at the .05 level