Predictive marketing strategies affect repurchase Decision-making of pharmacy in Nakhon Pathom province

Abstract

          The research on  Predictive Marketing Strategies affect Repurchase Decisions of Pharmacy Customers in Nakhon Pathom Province. This research aims to (1) to study the level of predictive marketing strategies of pharmacy in Nakhon Pathom Province; (2) to study the level of repurchase decision of pharmacy in Nakhon Pathom Province; (3) to study the predictive marketing strategies affect Repurchase Decisions of Pharmacy Customers in Nakhon Pathom Province.The population used in this research was convenience sampling method was used for 175 people. The instrument used to collect data was a questionnaire. The statistics used for data analysis were descriptive statistics. and inferential statistics

          The results showed that Predictive Marketing Strategies that Affect Repurchase Decisions of Pharmacy Customers in Nakhon Pathom Province. It was found that predictive marketing strategies aspect with the highest level of feedback was customer service. The issues that the respondents focus on the most are Pharmacies offer better quality alternatives. Repurchase decision aspect with the highest level of opinion was purchase intent. The issues that the respondents focus on the most are the customer intends to continue to buy medical supplies at this store.

          Therefore, the predictive marketing strategy that affects the repurchase decision of pharmacy customers in Nakhon Pathom, it was found that Pharmacy in Nakhon Pathom should aim to create a predictive marketing strategy, It can be written as an equation for predicting variables that affect repeat purchase decisions Y =  0.195 (X1) + 0.180 (X2) + 0.142 (X3)   for forecast variables that affect repeat purchase decisions, which are: As shown in the following equation by 99.6 percent,