Service design thinking

Abstract

          This article presents the principles of Service Design Thinking. There are five things as follows. 1. User-centered, 2. Co-creative, 3. Sequencing, 4. Evidencing, and 5. Holistic. It can be concluded that the design thinking principles for the service must be user-centric and all involved by looking at the activities that occur as a whole from the beginning to the end and create values ​​together It enables customers to perceive services as evidenced through the five senses: touch, smell, taste, sight, and hearing, through a four-step service design process, including Exploration, Creation, Reflection and implementation. The tools used include stakeholder maps, system maps, and service blueprints.

          Creating satisfaction with the value delivered to customers consists of new things, being the first. Unfamiliar, Performance, Customization, Getting the job done. Design, Price, Cost reduction, Risk reduction, Accessibility, convenience/usability. It will help solve customer problems and at the same time help customers have a better life.